Project Overview
A modest intervention created to sell an architectural vision to potential purchasers. Piety THP engaged FUSE to design a showcase vessel for housing its sales and marketing campaign for the sale of 147 high quality residential apartments in Sydney’s west. The result was a test of ingenuity and resourcefulness, a massive impact with a tiny budget.
Project Commissioner
Project Creator
Team
PietyTHP Developments is an innovative property company with a reputation for delivering stylish, elegant and diverse projects.
With over 30 years combined Development & Construction experience, the Piety THP team creates high profile, distinctive projects through strong partnerships, innovative design solutions and cutting-edge construction methods.
PietyTHP prides itself on it's solid track record, which is a testament to their ongoing success and reputation.
Project Brief
To find a way to create without pretence a display suite to cut through an extremely congested property market to attract purchasers and most importantly capture the essence of the future development KEE, and put it on show.
The objective was to create with clarity a framework to support the telling of the KEE story. To showcase the wealth of Piety THP’s experience and give the designers scope to express simply the architectural intent and building tectonics of the proposed development.
Project Innovation/Need
Fuse undertook a detailed investigation and mapping of the dynamic fusion of village convenience and easy city access, the thriving community of Lidcombe is celebrated for its relaxed suburban ambience and convenience to major lifestyle facilities. Delivering easy access to a host of golf clubs, parklands as well as botanical gardens, the area neighbours Sydney Olympic Park, boasting an array of sporting, cultural and leisure activities all year round. We sought to explore the latent potential for innovation in multiple dwelling housing, to find a way to deliver maximum amenity to future occupants and to contribute positively to the public domain. The result was an outstanding range of contemporary amenities and facilities. From a commanding 11-storey streetscape with relaxing south-facing communal courtyard, and extending to the idyllic rooftop gardens with panoramic views from the city to the mountains, an unquestionable level of quality living will be enjoyed by residents and their guests alike. These innovations and to an extent the needs projected are stimulated through the eradication of the display suite.
Design Challenge
The challenge was to detail a transportable, prefabricated module to be reused by the developer for this and all of their subsequent developments. To have a relatively small 12m x 6m prefabricated shell craned onto site and fitted out in just a few days, to become the keystone in the sales strategy, to give the development an onsite presence larger than its diminutive frame should allow and look great doing it.
The display suite became a coordination of creative and real estate assets, distilled into a simple and elegant architectural maquette. The Architects worked closely with the marketing team and the developer to deliver on a fixed budget documentation to implement the construction, fitout, interior design and ultimately the styling of the display.
The result is a small, elegant and refined box, a perfect example of architectural rigour made good and a promise for potential buyers of the development to come.
Sustainability
The ambitions for the display were to create a reusable prefabricated module that would be efficient in its construction and would minimise waste and excess. The display became the largest pod that could be transported on the back of a truck. It used space in a clever way, giving elements multiple purposes to keep costs down but also to limit the resources required to realise the project.
The impact of the display suite was amplified onsite through the addition of a simple external pergola to act as an entry portal but also double the useable area available to the sales team without requiring twice the materials or labour. The pod was sited in such a way that its external walls could be used a billboard when viewed from the public domain giving the entire form a duplicity to help its sustainable credentials.
Pop-Ups, Display, Exhibit & Set Design
This award celebrates innovative and creative design for a temporary building or interior, exhibition, pop up site, installation, fixture or interactive element. Consideration given to materials, finishes, signage and experience.
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