Project Overview
Model, Brooke Hogan, has been engaged as the Brand Ambassador for Diamond Exchange. The partnership included an opportunity for Brooke to design a jewellery line. The capsule collection features bezel set rings in mixed precious metals, as well as earring and necklace sets. The launch, held at the end of March 2017 was for the Brooke Hogan Collection, as well as an offical opening for the Showroom.
Project Commissioner
Project Creator
Team
Taz Pirbhai - Senior Account Manager
Jess Holt - Social Media Manager
Project Brief
The launch party showcased the Diamond Exchange partnership with model Brooke Hogan and reveal the collection to bloggers, social influencers and media. The launch had to make a splash and be the event everyone was talking about. Diamond Exchange were looking to increase social engagement and followers as potential future customers.
Project Need
The launch was an opportunity for Diamond Exchange to engage their target market and create a buzz channelled through Brooke Hogan's social followers, and the followers of the attendees- including model Steph Claire Smith, blogger Jamie Azzopardi and photographer Stefani Driscoll.
The association with these guests differentiated Diamond Exchange from its comparators.
User Experience
To create a fun and exciting launch night that would encourage the attending influencer models, bloggers and associates to share and publicise Diamond Exchange to their followers and friends.
Sustainability
Using the beautiful Diamond Exchange Showroom as the venue we created a lively night celebrating the collaboration with Brooke Hogan. With a DJ playing through the night, roving canapés, fairy floss and Brooke Hogan Collection branded balloons and cookies, there was plenty to engage the guests and keep the influencers posting throughout the night. The showstopper of the night was the unveiling of Brooke's jewellery collection, with the female guests relishing the opportunity to try on and take photos of.
Overall the night was a huge success, with the majority of attendees staying on for hours past the official end time. Diamond Exchange's Instagram gained 700+ new followers over night and engaged with 53,000 users, across all posts.
Post launch, the Diamond Exchange Sales Consultants have had record enquires, with customers citing Social Media as their source of referral.
Marketing - Event Experience
This award celebrates creative and innovative design for a business event. Consideration given to originality, creativity; theming; audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message
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