Key Dates
Image Credit : M Moser Associates
Project Commissioner
Project Creator
Project Overview
Following the transformation of Shanghai’s Yangpu District, known for its strong industrial heritage, the Accenture Greater China Digital Hub was established in the Changyang Campus, bringing high technology and innovative resources to Yangpu.
Team
Project Brief
The Accenture Greater China Digital Hub is the main pillar of the company’s global innovation framework. A key objective was therefore to create an efficient workplace that reflects innovation, technology, and digital leadership.
Occupying two entire floors, the space has been designed to help Accenture’s local enterprise clients reinvent products and services, reimagine business models, industrialise innovations at speed and achieve new levels of efficiency.
Project Innovation/Need
The design concept interweaves elements of “Longtang” - a typical community residence in Shanghai - with distinct industrial features. “Longtang” has been selected to represent Shanghai’s architectural legacy and its resemblance to the workplace, where a broad range of activities take place.
Featuring vintage-textured floor tiles resembling the stone pavement of the “Longtang” and semi-transparent acrylic panels hanging down from the ceiling to form virtual open sky, the elevator hall immerses users in the “Longtang” experience. Facing the elevator is a 100-inch digital screen displaying Accenture’s branded graphics and videos that set expectations for the rest of the space.
Behind the concierge counter stands a wall that transforms from traditional “Longtang” bricks at the west end, to stainless steel bricks at the east end, creating a historical journey and futuristic aesthetic.
The building’s exposed steel structure has been retained to elevate the industrial look-and-feel, while carpets, finishes, and materials common to “Longtang” environments are used throughout to bring to life the Shanghai experience.
Interior Design - Corporate & Commercial
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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