2013 Sydney Design Awards


Project Overview

We needed to invigorate our design studio's visual identity and branding using the company’s new graphic orientated stationery to portray our multidiscipline creative design studio.


SWG Studio


Santoso Budiman
Greg Royce

Project Brief

The original brief was to create a defining new bespoke visual identity for our design studio’s new stationery suite through graphic interpretation.

Our studio would like to retain black and white as the primary colours with a splash of yellow. The business card stock was to be black throughout to display the purity of the colour black when cut.

Project Need

With our architectural geometrical artwork we want to show the strong creative presence that the design studio embodies.

Design Challenge

The design challenge of the project was to create a consistent visual identity by having the artwork printed on black stock with the requirement to have the black edging for the studio's new business cards.

With limited time, and the need to create cost effective products while retaining a quality and exclusive look, were also part of the design challenge.


The sustainability was achieved by sourcing the materials locally and having them printed in Melbourne.

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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