Image Credit : Photographer: Andrew Young
Project Overview
OzHarvest is a non-denominational charity that rescues and redistributes excess food, which would otherwise be discarded. For this project we created the charity's 2012 Annual Report to be their first major roll out application of the new branding created in collaboration with advertising agency, Droga5.
The project came about as a result of Vince Frost and David Nobay from Droga5’s participation in the OzHarvest annual fundraising challenge, the CEO Cookoff, earlier in 2012.
Project Commissioner
Project Creator
Team
Creative director: Vince Frost
Design director: Carlo Giannasca
Designers: Vince Frost and Adit Wardhana
Account Manager: Angela Moscoso
Project Brief
As a result of Vince Frost and David Nobay from Droga5’s participation in the OzHarvest annual fundraising challenge, the CEO Cookoff, earlier in 2012 we collaborated with Droga5 to create a brand that would position OzHarvest inline with their mantra tagline "nourishing our country", aiming to support growth of the organisation and help the charity to create new opportunities to create and expand their vital services. As a result of the new branding, we created their first major application of the new branding, creating a visually impactful annual report.
Project Need
In the report data is presented as info-graphics, with bold pull out quotes and in an echo of the new identity, text is shown as typographic motifs. In an effort to keep the project as economical as possible, we endeavoured to minimise print cost substantially by designing the document using only black and expressing the brand colours through the use of a bright yellow paper stock. The result is fluid combination of both functionality and fun.
Design Challenge
In the printing stages of the annual report one of the main challenges was trying to get the right amount of ink to give enough impact on a thin paper without it become overpowering on the other side of the paper.
Sustainability
Frost* highly stands for sustainability, using only recyclable paper in the studio and carbon neutral paper.
Graphic Design - Publication
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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