Project Overview

Biscuit is the ultimate vocabulary sidekick - Faster than a dictionary, easier to use than traditional flash cards or word lists, and always by your side.

Organisation

Croquis

Team

Croquis is South Korean based tech-startup company founded in 2012 by Johnny Seo(CEO) and Sangmin Yoon(CTO).

The team is currently composed of the following members:
Johnny Seo - CEO
Sangmin Yoon - CTO
Jungsoo Park - iOS engineer
Choodong Yeo - Android engineer
Hyungtak Jun - Lead Designer (Sydney, Australia)

Project Brief

With Biscuit, you can:

- Create beautiful digital vocabulary lists with minimal effort.

- (1) Look up a word, (2) hear its pronunciation, and (3) have it turned it into a flash card,
all with just a single tap.

- Take a picture of words you see in real life,
and they will magically be added to your Biscuit word lists.

- Access your word lists from any device.

- Prioritize and deprioritize words in your word list(s) with simple swipe and drag gestures.

- Set push notifications to quiz yourself on words throughout the day.

Project Need

While dictionaries have transitioned to mobile devices in today’s mobile era, most dictionary services have not steered away from existing usage method. While other dictionaries only focused on contents, Biscuit has also focused on the usability in an effort to create a dictionary service that offers new experience.

Biscuit has minimized lots of complicated steps required for users when they read an article through a mobile device, come across unfamiliar words, find the meanings in a dictionary and memorize words through repetitive studying. In addition, we made the inconvenient process of transferring words in books, newspapers and notebooks manually from a hard copy to a digital device easy and convenient through ‘image character recognition technology’ powered by Evernote API.

Design Challenge

The first thing to consider when creating a new user experience through a mobile app was the limitations in reality. Because our digital product has to operate through linkage to other services in an operating system such as iOS and Android, instead of individual devices, the process of designing a new user experience was a series of steps of finding an optimal solution by combining given tools in our environment, rather than a joyful brainstorming.

Sustainability

The concept of sustainability from the perspective of digital product will be inevitably different from materialistic or eco-friendly perspectives that are prevalent. In the environment where our product is used, all users are connected online. We materialized a structure with virtuous cycle that offers new user experience and can create new innovations, based on online analysis of usage types of our users. We will continue to create such sustainable innovations.