Image Credit : Fraser Marsden 2012
Project Overview
Büro North worked closely with John Wardle Architects to develop a wayfinding strategy and design concept that enabled users to navigate the expansive lobby space at the new 77-85 Castlereagh Street development in Sydney.
Project Commissioner
Project Creator
Team
Design Director: Soren Luckins
Senior Graphic Designer: David Williamson
Senior Design Manager: Jess Caffin
Project Brief
The brief called for a clear solution in helping users identify between the two high rise buildings which share a connecting lobby area.
Project Innovation / Need
Büro North pushed the usual signage conventions by integrating and manipulating the existing surfaces rather than introducing additional faces to display information.The facades were stripped back, displaced and revealed to create a signage system that respects the environment by celebrating the materials and forms developed by the architects.
Design Challenge
Büro North’s role consequently required a deep and thorough understanding of the architect’s interiors package and a high level of involvement with consultants and builders during the documentation phases.
The result is seamlessly integrated and beautifully reductive signage and wayfinding solution for one of Sydney’s premier business addresses.
Sustainability
Through integrating the wayfinding system into the existing materials and forms developed by John Wardle Architects, created an economically sustainable design through the minimisation of raw materials.
Wayfinding
This award recognises the role of design in the ways people orient themselves in physical space, and navigate from place to place. Consideration given to signage and other graphic communication, clues in the building's spatial grammar, logical space planning, audible communication, tactile elements and provision for special-needs users.
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