[SDA2012]

2012 Sydney Design Awards

Key Dates

Category Listing - VISUAL

Visual Merchandising


This award recognises the developing of floor plans and three dimensional displays to maximise sales. Consideration given to attracting, engaging and motivating customers to make purchases. Consideration given to use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.