[PAR22]

Cloud View Sales Center [DRAFT]



 
Image Credit : ENJOYDESIGN, Qin Zhaoliang

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Shortlist 

Project Overview

From the perspective of urban development planning, the continuation of life scenes and the care of community residents, the sales center as the use of the future community, how to create a space to the residents of the living community from the early planning to the project landing?
In the Project of Guangzhou Cloud View Sales Center, the operation team of Zhonghai Group made a new exploration of the mode of "Mix community Business of residential real estate" : combined with the concept of contemporary living requirements, and cooperated with the well-known aesthetic lifestyle brand "Fang Suo" to create the "FUNZONE Living Room".
The combination of "real estate + brand" customized a leisure aesthetic space for the community for long-term use in the future.

Organisation

ENJOYDESIGN

Project Brief

As the interior designer of the project, ENJOYDESIGN combined the research results of the target customer group and the needs of both the owner and the space operator to create a stylish-boutique-hotel-quality living space, with aesthetics and humanization, which is based on the core needs of the users.
Such a large city window, classical poetry and painting, diversified scene experience, from architecture, landscape to interior, constitute a picture of better life.
It is a completely different picture, the creature that comes from deep sea is swimming slowly, the flower of multicolored is like contend for blooming, as if a romantic encounter with premeditation for a long time.
The colors belonging to the ocean where jellyfish swim lightly, and an ecological fish tank containing countless small lives is just a miniature of the ocean world.
Gardens, oceans and flowers symbolize human civilization, ecological genes and natural gifts. They sail out together with the ark, which shares the same pronunciation of FUNZONE in Chinese, to explore more ways for better life in future.
Carrying the seeds of life, the dragon boat lands on the new land to spread the continuation of tradition and the legacy of nature while seek the coexistence of tradition and innovation.
Residents carry the seeds of hope and sow them in the community farm. From the process of participation, they get the satisfaction and sense of belonging by building a home together. The cooperation between neighbors activates the volatilizing of emotion and temperature.

Project Innovation/Need

This is a community building from the proposal of a better life to the realization of it, as well as a fusion product of humanization and aesthetic lifestyle. ENJOYDESIGN aims to be long-termism, starting from humanistic care and life scenes, and promoting the convergence of commercial, experiential and cultural activities with spatial planning, giving local residents a promise of "what you see is what you get".
Pursue the past, explore the future. ENJOYDESIGN continues Fang Suo's life aesthetics culture in the design. Starting from five scenes of floral experience, aesthetic bookstore, coffee light food, taste of spices, and vigorous sports, ENJOYDESIGN interprets the concept of "OLD MEETS NEW" and creates an FUNZONE living room bearing traditional civilization and future hope, to realize a virtuous cycle of neighborhood integration, common culture and shared formats of business.

Design Challenge

This is a community building from the proposal of a better life to the realization of it, as well as a fusion product of humanization and aesthetic lifestyle. ENJOYDESIGN aims to be long-termism, starting from humanistic care and life scenes, and promoting the convergence of commercial, experiential and cultural activities with spatial planning, giving local residents a promise of "what you see is what you get".
Pursue the past, explore the future. ENJOYDESIGN continues Fang Suo's life aesthetics culture in the design. Starting from five scenes of floral experience, aesthetic bookstore, coffee light food, taste of spices, and vigorous sports, ENJOYDESIGN interprets the concept of "OLD MEETS NEW" and creates an FUNZONE living room bearing traditional civilization and future hope, to realize a virtuous cycle of neighborhood integration, common culture and shared formats of business.

Sustainability

The proposal is sustainability itself through 'recycling' the whole building as a living room of the whole community.
It is a carrier of aesthetic life and spiritual pursuit, creating an ideal lifestyle community through co-branding with Fang Suo.
The future business operation will be led by FangSuo, forming a community model covering bookstores, coffee shops, floral art and aesthetic life hall, realizing the integration of culture, creativity and sharing, stimulating the enthusiasm and happiness of surrounding people, and helping the birth of a new scene of neighborhood life.
As another exploration between residential real estate and community business of Zhonghai operation team, FUNZONE hall radiates from the community to the city. Adhering to humanistic care, it jointly promotes the sustainable content of community culture, focuses on the urban temperament and reverts to the future community life, and establishes an aesthetic lifestyle hidden in the city.


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This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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