Project Overview

This book is published by the Taichung City Government in Taiwan, and records the mental journey and brand stories of young people starting a business.

Project Commissioner

Labor Affairs Bureau of Taichung City Government

Project Creator

National Taichung University of Science and Technology

Team

General Director: Chi-Sen Hung
Chief editor by Chien-Hua Cheng
Interview by Lih-Juan Lin
Radio by I-Hsiu Huang
Photo by Ru-Yun Li
Editorial director by Yun-Chi Lee
Edit by Jung-Erh Shen / Chi-Chun Lin
Design by Wei-Yu Huang
illustration by Ying-Ya Chen

Project Brief

Design features:
1.Add the book jacket design that can be removed for poster use. The back of the book jacket draws a map of the entrepreneurial base for navigation, and provides readers to follow the map and visit the youth entrepreneurship store.

2.The inner pages are edited in a cross-page style, combined with illustrations to draw extended pages, to distinguish the three types of entrepreneurial themes in the book.

Project Innovation/Need

In the design innovation of this publication, in addition to general graphic editing, a "book jacket" (which can be extended to use as a guide map) and a "podcast" (which can be extended to auditory communication) are added to make this publication more diversified and Rich.

Design Challenge

The traditional book reading population has decreased. In order to overcome this challenge, this book editor design incorporates auditory communication. Using podcasts to load the inner pages of the book, you can spread the wonderful stories of entrepreneurial youth through hearing and vision.

Effectiveness

This publication was promoted to libraries across Taiwan, and many people knew about the entrepreneurial stories and counseling bases of Taiwanese youths. Over the past year, the number of visitors to the base has increased fivefold, becoming a popular tourist attraction in Taichung City.

Graphic Design - Publication - International

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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