Project Overview

The Mirinda Unexpected Combo Limited Edition Collection, available in Russia, was designed to turn the everyday on its head, celebrate experimentation and create a playful, vibrant and spontaneous mood.

Organisation

PepsiCo, Inc.

 

Project Brief

The Mirinda Unexpected Combo Limited Edition Collection, available in Russia, was designed to turn the everyday on its head, celebrate experimentation and create a playful, vibrant and spontaneous mood. Six unique hero characters on six different cans let consumers mix and match to create their own unexpected combo and have pure fun bursting with orange flavor. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.

Project Innovation/Need

Six unique hero characters on six different cans let consumers mix and match to create their own unexpected combo and have pure fun bursting with orange flavor. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.

Design Challenge

The original design challenge was to create a limited edition concept that reflected the Mirinda brand positioning and stand out on shelves amongst competitors. The concept had to translate well into a campaign, and be actionable and hashtag-worthy.

Effectiveness

Two different collections were created with this concept, one for the Russian market, and one for the Polish market. This collection encourages consumers to collect, twist, build and play to create a Mirinda experience all their own.