Image Credit : PepsiCo
Project Overview
Built to reflect how people drink water today, the new hydration platform from PepsiCo, Inc. is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic's effect on the environment.
Organisation
Project Brief
Following PepsiCo's recent acquisition of SodaStream, the platform is the next step along PepsiCo's Beyond the Bottle journey, which encompasses ways to deliver beverages without single-use plastic bottles. As the Beyond the Bottle strategy evolves, consumers can expect to see more PepsiCo beverage options delivered without single-use plastic bottles.
As part of PepsiCo's Beyond the Bottle efforts, the new system makes it easier for people to stay hydrated with great-tasting beverages, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging.
Project Innovation/Need
The hydration platform is made up of three components: a beautifully designed hydration dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser. Reflecting how people now utilize technology and apps to track and personalize every element of their day, this ecosystem also allows users to set their own daily hydration goals and automatically tracks their way to meeting them. Additionally, it tracks their environmental impact with a unique count of plastic bottles saved with each pour as well as over time saves unique preferences (like favorite flavors and carbonation levels) for future use.
The experience with the hydration ecosystem is completely customizable and offers a variety of great tasting zero-calorie flavor, carbonation, and temperature options that can be customized for every pour. Everyone can create their preferred drink and save their favorites in the mobile app, available for iOS and Android devices, for seamless future pours. Additionally, all water is nano-filtered to guarantee clean water every time.
Tags
Product Design - Homewares
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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