2019 New York Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Best Design Studio: Small

Mucca Design

Fairway Market Private Label Branding

Graphic Design - Three Dimensional | Creator: Mucca Design | Commissioner: Fairway Market

How do you beat well-established national brands with zero advertising and marketing budget? Mucca repositioned this independent regional market's private label by challenging dated notions about product display. With select products leading sales within their category, the project is a prime example of how smart design can add measurable value to a company’s bottom line.