[NYC18]

2018 New York Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Carnival's Connected-Guest Experience [DRAFT]



 
Photo Credit : Nytec, Inc. Carnival Corporation

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Project Overview

Nytec created the world’s largest deployed IoT-based guest experience platform for the global hospitality industry in collaboration with Carnival Corporation. We applied our design, engineering and manufacturing knowledge and out-of-the-box creativity to light up an entire cruise ship and provide an completely new experience with wearable IoT technology.

Nytec and Carnival Corporation created a “floating smart city” by creatively solving challenges across design, firmware, electrical and mechanical initiatives to provide better service, increase efficiency, and deliver a truly personalized guest experience.

Project Commissioner

Carnival Corporation

Project Creator

Carnival Corporation; Nytec, Inc

Project Brief

Nytec designed the small, lightweight, personalized waterproof OCEAN Medallion to have no discernible technology – no on-off switch, no charging, no menu to navigate. Inside each quarter-sized, 1.8-ounce round Medallion are multiple communication technologies including Near Field Communication (NFC) and Bluetooth Low Energy (BLE). It can be worn on a wristband, as a pendant on a necklace, in a clip or simply placed in a pocket to unlock enhanced services and personalized experience without guests having to push a button or take any action.

The Nytec engineering team led the creation of an invisible network of interactive intelligent sensors and embedded devices mounted throughout the ship, home ports and destinations linking hardware and software for a unified Experience Platform. The platform is extensive across a portfolio of proprietary devices deployable across any legacy cruise line system to enable next-level guest engagement and process efficiency.

Additionally, the entire system generates a deep level of data that enable management to run the business on an efficiency level never seen before.

Project Need

With the demand for a luxurious and frictionless experience, Carnival and Nytec created a high-quality, elegant solution from the ground up To enhance the seamless guest experience Carnival clients are accustomed to.

User Experience

The OCEAN Medallion is a small, lightweight and elegant personalized wearable piece of technology for all passengers that connects wirelessly to a network to enable a seamless, individualized experience for every guest. Everything is designed to make a trip on a Carnival Cruise the perfect vacation from ordering food or drinks without leaving your seat, to heading out on excursions and purchasing items on the boat. The Medallion technology is programed with all of the traveler’s preferences. The technology can even present virtual reality imagery to guests as they walk down a hallway.

Project Marketing

Nytec and Carnival Corporation received a plethora of media exposure from the launch of the OCEAN Medallion. This project headlined CES 2017 and our PR teams were able to secure coverage in top-tier press including: FastCompany, CNN, WIRED, VentureBeat, ZDNet, NetworkWorld, DigitalTrends, AdWeek, CNET
https://www.fastcompany.com/40474549/carnival-cruise-lines-ocean-medallion-opens-a-sea-of-possibilities
https://www.wired.com/2017/01/carnival-ocean-medallion-wearable/
https://venturebeat.com/2017/01/04/carnivals-ocean-medallion-wearable-levels-up-guest-experience-on-cruises/
https://www.zdnet.com/article/carnival-ocean-medallion-5-takeaways-from-one-of-2017s-premier-iot-projects/
https://www.networkworld.com/article/3201963/internet-of-things/iot-devices-or-humans.html
https://www.digitaltrends.com/wearables/carnival-ocean-medallion-how-it-works/
https://www.adweek.com/digital/princess-cruises-is-using-sensor-based-technology-to-personalize-your-experience-onboard/
https://www.cnn.com/travel/article/cruise-ship-luxury-shopping/index.html
https://www.cnet.com/news/carnival-princess-cruises-wearable-tech-ocean-medallion-class-vacations/

Project Privacy

All information is saved in a secure, encrypted location so that the information can be used for one’s next cruise. Nytec and Carnival Corporation take privacy very seriously and none of the passengers information will ever be shared with anyone else.




The Internet of Things has the power to reshape our world, as there is endless opportunity as we start to connect people to things, things to things and people to people. What will stand out in IoT are those that create a seamless experience and make the ordinary extraordinary.
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