Design Champion
PepsiCo
STUBBORN® Craft Fountain
Product Design - Concept | Commissioner: PepsiCo | Creator: PepsiCo
This fountain is designed specifically for STUBBORN SODA®, which is all about doing things the right way, even if it is the hard way – because it tastes better. STUBBORN® Craft Fountain is a sleek, modern machine that celebrates craft and heritage without being retro and nostalgic. The design language translates brand values like quality and craftsmanship in its use of colors, materials and finishes. Visual cues of gleaming steel and dark wood reference a commitment to artisanal processes. The main focus point in the consumer journey is using elegant levers to manually dispense soda, giving them a pleasant experience that sets the STUBBORN brand apart and reinforces its ethos.
F!ZZ: Grab Life by the Bubbles!
Marketing - Branded Experience | Commissioner: PepsiCo | Creator: PepsiCo
F!ZZ is a playful celebration of bubbles that embraces the concept of effervescence. F!ZZ meets the growing demand for soda mixology and a consumer desire for an immersive beverage experience. F!ZZ is the future of soft drink mixology—what we call “Fizzology”—bringing to life the fun, effervescence and excitement of soda through a unique experience filled with surprising new flavors and unexpected delights. This all-encompassing live brand experience is a sensorial and memorable experience for guests, worthy of sharing with friends and social networks. Based on PepsiCo’s iconic portfolio of soda brands, F!ZZ takes the bubbles out of the bottle and transforms them into an immersive adventure for all five of senses.
PepsiCo Mix It Up 2016
Marketing - Branded Experience | Commissioner: PepsiCo | Creator: PepsiCo
PepsiCo Mix It Up, a dynamic innovation showcase built to delight and inspire, made a significant impact at Milan Design Week 2016. Part showcase and part innovation incubator, Mix It Up featured PepsiCo’s latest projects and future-thinking ideas. At this immersive, sensorial experience, guests saw, smelled, tasted, touched and heard how PepsiCo is shaping the future of design and culture itself. Design is the connecting point for popular culture, so PepsiCo launches new projects through the application of design thinking to the mediums of music, art, fashion and technology.
Mix It Up creates meaningful conversations with the audience–a place to test out new concepts and get real-time feedback from those who attend and are able to hear what they are intrigued or inspired by. Successful exhibits at Milan Design Week are heralded by media outlets and challenge the whole of the design community to think even further outside of the box to deliver never seen before products, brands and experiences. The success of Mix It Up at Milan Design Week 2016 solidified the notion that the PepsiCo portfolio is more than food, beverage, and packaging – it's home to engaging experiences and lifestyle brands.
helloGoodness™
Product Design - Commercial & Industry | Commissioner: PepsiCo | Creator: PepsiCo
With the launch of helloGoodness, PepsiCo is revitalizing the vending channel with a greater variety of options combined with category-disrupting design.
Super Friday Night
Marketing - Event Experience | Commissioner: PepsiCo | Creator: PepsiCo
PepsiCo created multiple innovative, interactive experiences during the week leading up to football’s biggest event of the year. For Super Friday Night, San Francisco's Pier 70 was converted into a spectacular concert space with interactive digital experiences woven throughout the night. These experiences accompanied high-profile musical guests in an evening that thrilled spectators and built positive buzz around Pepsi’s overall sponsorship of the big game.
Pepsi Spire 3.0
Marketing - Sales Promotion | Commissioner: PepsiCo | Creator: PepsiCo
Pepsi Spire 3.0 is a digital touchscreen fountain dispenser that delivers a fun, engaging consumer experience with smart equipment technology. By interacting with the bright and flowing graphics of the digital display, Pepsi Spire 3.0 offers consumers the ability to become their own mixologist with the option of twelve brands and four flavor shots—allowing for up to 180 beverage combinations. Using Pepsi Spire 3.0 is easy— the user chooses a drink, mixes in flavor shots and then enjoys a uniquely personal drink experience.
PepsiMoji Global VIS
Graphic Design - Identity and Branding | Commissioner: PepsiCo | Creator: PepsiCo Design & Innovation
The PepsiMoji campaign allows consumers to express themselves through more than 800 proprietary Pepsi emoji designs for a fun, unique and memorable Pepsi drinking experience. Now, no matter what they are trying to say, consumers around the world can “say it with Pepsi.”
PepsiCo NSPIRE™
Marketing - Branded Experience | Commissioner: PepsiCo | Creator: PepsiCo
PepsiCo NSPIRE™ was developed to showcase our “Better Together” portfolio of both snacks and beverages to holistically engage customers and consumers through culinary innovation. The development of PepsiCo NSPIRE came about after the creation of our Pepsi Spire machines. The Pepsi Spire family offers a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience providing up to 1000 beverage combinations. It offers all this capability in a personal format that provides versatility to fit into different Foodservice environments while offering a new, efficient consumer operational flow in the process. This new digital equipment innovation portfolio brings variety and engagement to consumers. One innovation led to another, and the concept of NSPIRE was born. PepsiCo's global design team worked in collaboration with the award-winning industrial designer Karim Rashid to thoughtfully create PepsiCo NSPIRE to provide consumers with a dynamic and contemporary opportunity to engage with the company's brands.
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