[NYC15]

2015 New York Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
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Tesla - Model X [DRAFT]



Website

Gold 

Project Overview

Model X is the safest, fastest and most capable sport utility vehicle in history. Standard with all-wheel drive and a 90 kWh battery providing 250 miles of range, Model X has ample seating for seven adults and all of their gear. And it’s ludicrously fast, accelerating from zero to 60 miles per hour in as quick as 3.2 seconds.

Model X is the SUV uncompromised.

Organisation

Tesla

Gold 

Project Innovation/Need

Model X is designed with safety as the first priority. The floor-mounted battery lowers the center of gravity so that the risk of rollover is about half that of any vehicle in its class. The battery structure strengthens Model X against side impact intrusions. And without a gasoline engine, the large front trunk acts as a giant impact-absorbing crumple zone.

Model X continually scans the surrounding roadway with camera, radar and sonar systems, providing the driver with real-time feedback to help avoid collisions. Even at highway speeds, Model X is designed to automatically apply brakes in an emergency.

Falcon Wing doors allow easy access to second and third row seats from even a tight parking space, while traditional SUV doors or Minivan sliding doors would not grant any access.

With only a foot of clearance on either side, Falcon Wing doors articulate smoothly up and out of the way, allowing passengers to enter from both front and rear directions. The side and overhead opening is so large that parents can buckle children in without ducking or straining and without bumping their child's head on the roof.

Model X is able to achieve 250 miles of range in part because it is the most aerodynamic SUV in production. At 0.24, Model X's drag coefficient is 20% lower than the next best SUV. In addition, an active spoiler deploys from the rear liftgate to optimize highway efficiency and stability.

Model X has the largest all glass panoramic windshield in production, providing an unparalleled view of the stars and sky above. Optimized solar tinting and obstruction-free view creates unlimited visibility for the driver and all passengers.

Stow everyone's gear in Model X's large front trunk, rear cargo area and under passenger seats. The front trunk is large enough to hold two golf bags and the rear cargo area can easily hold large items like bicycles, skis and snowboards. Hitch mounted accessory carriers hold additional gear. Model X is the first electric vehicle with a 5,000 pound towing capacity.

Sustainability

Pollution free - inside and out

A medical grade HEPA filter strips outside air of pollen, bacteria, viruses and pollution before circulating it into the cabin. There are three modes: circulate with outside air, re-circulate inside air and a bioweapon defense mode that creates positive pressure inside the cabin to protect occupants.




This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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