Image Credit : Andrew Hyde / Trident Booksellers & Cafe
Project Overview
Trident Booksellers & Cafe in Boulder, Colorado have responded to the closure of their business to physical customers in response to the COVID-19 pandemic by offering online orders of 'mystery bags' of books, curated by Trident staff.
Organisation
Trident Booksellers and Cafe, Boulder, CO
Project Context
As it's income dwindled, and 80% of staff were laid off, co-owner Andrew Hyde half-jokingly floated the idea of mystery bags on Twitter — to a rousing response, selling over 300 bags in a short amount of time which necessitated re-hiring more staff in order to meet demand.
Project Innovation
For $50, customers receive 4-6 books picked out by Trident staff — based on a general prompt by the customer, or left entirely up to Trident, in addition to a bag of coffee beans or tea.
Orders within the city of Boulder are hand delivered by a member of Trident (when not too cold), or available for pickup at the store — or simply mailed to customers worldwide.
The mystery bag concept has helped the traditionally 'offline' Trident stand a fighting chance against the ravages of economic depression, pivot toward establishing a presence in the online marketplace, as well as give Boulder residents a novel way to support their local community.
Commercial - Experience
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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