Project Overview
Artis are a creative team of printers with the sole aim of standing out from the crowd. They have been hot off the press for over half a century. Our vision was to vividly capture how Artis are the ultimate specialists in brand expression. Our video captures the rich history of Artis’ craftsmanship and highlights the irreplaceable beauty of the print medium. From print to press, we aimed to showcase the evolution of their craft with elegance and simplicity.
Project Commissioner
Project Creator
Team
The Sensory
Artis
Project Brief
We were tasked with creating a corporate video highlighting Artis’ rebranding strategy. We were also required to highlight their unique layflat Concertina Bind and their family history in printing. From Bathurst Specialty Printing to Braemar Printing, Artis have gone by many names in their time. We wanted to tell their story in an insightful and elegant way, highlighting their rich history and unrivaled expertise. We decided to do this by creating an intimate atmosphere, showcasing a person reading a book about Artis’ history. We adopted this strategy so viewers felt a tactile connection with the brand.
Project Innovation/Need
The creative concept hinged on the two mediums; Print and video. We didn't need to do anything new with the video, it was about pairing the idea back and bringing the print medium to the forefront.
We really liked the sensory experience of touching and turning pages. The experience of reading a printed brochure comes with connections to tradition and purpose.
And that's what we wanted to draw the emotion from.
Design Challenge
“A work of art is never finished, but merely abandoned" (Paul Valéry)
The challenge was to come up with a concept that celebrates the client's industry, which is printing. In an era of digital everything, print is the final step. The design can’t be changed once it’s sent to the printer.
So we created a brochure which had the narrative written inside it, and we filmed a person reading it, bringing to life the best moments of print.
Effectiveness
The client received a lot of great feedback that everyone loved it and people commented it was a beautifully told story of change.
"Sensational! So good to see your skill in craftsmanship and brand communications so beautifully presented. Exciting times ahead!"
Marketing - Film or Video
This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values. Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.
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