[MEL20]

2020 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio, in 40 plus categories

the awards create future recognition from awesome projects

recognition of your team, clients and suppliers

Key Dates

4 February - Launch Event
26 March - Standard Deadline
30 April - Late Deadline
18 June - Judging
23 June - Rating Closes
25 June - Winners Announced
11 August - Awards Presentation


 
Image Credit : The copyright of works and pictures belong to Secret Castle Biotechnology Co.,Ltd. and Chung Ying Wu.

Project Overview

We have our own R&D team, fragrance regulation team and our own factory. We create a natural and special shampoo with its' natural ingredients up to 97.3%, because we choose EU organic certified Rosa Damascena active extracts and we hope to give our customers the most natural products. We also create a professional and special body lotion, because we choose both EU organic certified Rosa Damascena active extracts and the smallest micro-molecule of hyaluronic acid as ingredients.

Organisation

Secret Castle Biotechnology Co.,Ltd.

Project Brief

One day we found a conservatory garden in the forest of mountain in Taiwan. Special and graceful roses were planted everywhere in the conservatory. We would like to share what we saw with our consumers, so we make a product with natural ingredients and feelings toward natural environment. From the beginning of our design, we researched on how we could convey an ideal of roses in the forest through bottles. We started with rose and it extended to entire forest. For our products, we use apricot ground and it goes with a bouquet of roses. We use brown as color base for our bottles to represent the trees in the forest. We focus on the concept of nature, so we choose EU organic certified ingredients to create our products. Our design environment is decorated with roses and leaves. Our arc-shaped bottle stands for harmony and peace. Through two hundred women aged 25-35, up to 90% of them indicate that our design is heartwarming and pleasant. We believe that a good and warm design can make people feel happy and enjoyable while using. We believe that a good product possesses not only natural ingredients but also elegant design. We would like to bring joy to our consumers and convey an ideal which life and nature can coexist. This is our idea of design, and we are glad that we did it.

Project Innovation/Need

Our shampoo contains EU organic certified ingredients like Rosa Damascena active extracts and its natural ingredients up to 97.3%. Our body lotion contains EU organic certified Rosa Damascena active extracts and the smallest micro-molecule of Hyaluronic acid. We mix the fragrance by ourselves. Slight woody fragrance and rose scent make you feel that you are surrounded by roses in the forest and feeling of happiness fulfilled. For our products, we use apricot ground and it goes with a bouquet of roses, like the blooming roses in a conservatory. We use brown as color base for our bottles to represent the trees in the forest. We focus on the concept of nature, so we choose EU organic certified ingredients to create our products. Our design environment was also decorated with roses and leaves. Our arc-shaped bottle stands for harmony and peace.

Design Challenge

From the beginning of our design, we researched on how we could convey an ideal of roses in the forest through bottles. We started with rose and it extended to entire forest. For our products, we use apricot ground and it goes with a bouquet of roses. We use brown as color base for our bottles to represent the trees in the forest. We focus on the concept of nature, so we choose EU organic certified ingredients to create our products. Our design environment is decorated with roses and leaves. Our arc-shaped bottle stands for harmony and peace. Through two hundred women aged 25-35, up to 90% of them indicate that our design is heartwarming and pleasant. We believe that a good and warm design can make people feel happy and enjoyable while using. We believe that a good product possesses not only natural ingredients but also elegant design. We would like to bring joy to our consumers, so we make a product with natural ingredients and feelings toward natural environment. We want to convey an ideal which life and nature can coexist.

Sustainability

From packaging to bottles, we decided to use up to 90% recyclable materials in our country for our products. In part of ingredient, we used almost EU-certified organic ingredients to make our products for no pollution. We tried to let our customers clearly know that our products are free of pollution and almost made of natural ingredients. Besides, there were no carbon emission during manufacturing process. We want to convey the idea of environmental protection with our business philosophy. We insist on the social responsibility of our brand.




This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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