Sullivans Cove Distillery Website
Digital - Food & Drink
Sullivans Cove Distillery is responsible for putting Tasmanian Whisky on the map. As one of the oldest whisky distilleries in Tasmania, they take pride in using locally sourced, high quality ingredients including pure Tassie water and barley. In 2014 Sullivans Cove won World's Best Single Malt Whisky at the World Whisky Awards, catapulting them and the Tasmanian whisky industry into the international limelight.
Critical acclaim meant the website no longer matched their premium brand offering or the influx of customers wishing to purchase an award winning drop. Sullivans Cove came to Northmost with a desire to transform their digital presence, creating an engaging world leading whisky brand destination.
With a common aging process of 9 to 18 years and releases that sell out as soon as they are online, their primary focus wasn’t conversions, rather a deeper level of engagement and brand experience. Sullivans Cove wanted a new site that reflected their high quality products, was easy to use, accessible for customers new to whisky and yet informative enough for the whisky aficionado. Northmost worked with Sullivans Cove on a content strategy and user experience that engaged and educated customers about each individual product, created a new digital brand aesthetic and an overall experience that encouraged brand advocacy.
Launching in late 2017, the new website has had an overwhelmingly positive response. They have seen a 1.5% increase in conversions along with an increase in customer engagement across product information, process and video content.
The TOM Co Website
Digital - Retail & Shopping
The TOM Co is the newly established parent company of TOM Organic and tooshies by TOM, Australia’s leading organic personal and baby care brands and 2017 Australian Organic Business of the Year. A female founded business, they exist to enhance women’s health and wellbeing, to reduce the chemical load on the environment and to inspire conscious living.
As a B Corp, The TOM Co use 100% organic cotton and biodegradable products to ensure that women never have to compromise their wellbeing or the health of the planet with the products they buy.
Growth across the business saw the launch of baby brand tooshies by TOM in 2016. Like many businesses they made the decision to keep this new website separate from the more recognisable TOM Organic brand. This resulted in two separate brand destinations plus an online store that didn’t reflect either aesthetic.
TOM Organic engaged Northmost to bring their multiple brands into a single online destination supported by an online shop that stocked their full range. To enhance the customer experience, Northmost designed and developed a fully customised subscription platform, allowing users to choose their products and frequency of delivery across baby and TOM Organic ranges, ensuring they would never run out again.
Launching in July 2017, The TOM Co has seen a significant increase in online sales and subscriptions. A successful marketing campaign for ‘Empowered Women’ in August gained huge support through merchandise sales and influencer based promotions of the new website.
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