[MEL18]

2018 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Website

Project Overview

Albert Place is a collection of world-class luxury residences realised by leading architects Elenberg Fraser, and David Hicks, an internationally-acclaimed interior designer recognised for his opulent style. Set between Albert Park Lake and the Royal Botanic Gardens, the development is founded on old world charm and 5-star amenity, inspired by New York City’s finest hotels, architecture and decadent lifestyle.

Project Commissioner

Gurner TM

Project Creator

Cornwell Design

Winner 

Project Brief

The brief was to create a brand that truly presents luxury ‘Without Equal’. Inspired by New York’s most opulent hotels and residences, the concept underpinned its brand identity, which we rolled out across naming, strategy, print, digital and display suite experience.

Project Innovation/Need

Every communication exuded the New York aesthetic, inspired by the lifestyle of the cosmopolitan city and boutique luxury of Manhattan’s Upper East. From the engraved metal plate on the brochure cover to iconic archive photography, we told the story of exquisite 5-star living.

Design Challenge

The challenge was to portray a premium lifestyle brand within GURNER™ that truly reflects its architectural vision, interior design and New York-inspired experience.

Effectiveness

Albert Place Residences were very well received. 99% sold and construction has commenced.




This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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