2018 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Image Credit : Photography by Greg Elms Photography by Ben Hosking Photography by Derek Swalwell


Project Overview

Made Build is a high-end construction company based in the Mornington Peninsula who focus on building functional, sustainable and aesthetically inspiring coastal homes. Director, Daryl Powell, is a third generation builder with 20 years experience in the industry, providing excellence and expertise in his field. Their tight-knit, passionate and experienced team collaborates with Victoria’s leading architects, interior designers and building engineers to create sustainable, architecturally designed homes of the finest quality. Collaboration is the heart of their operation, working closely with their clients to ensure their inspired vision is realised and their new house is the perfect home.

Project Commissioner

Made Build

Project Creator

Principle Design


Sash Fernando
Ruwani Fernando
Anja Doedijns
Emily Enrica
Declan J Cox
Lachlan Mason
Nicki Hlavacek

Project Brief

We were engaged by Daryl to assist him in a naming strategy and to create a comprehensive branding suite that perfectly represented his unique service offering which included identity design, digital design, uniforms and a stationery suite. Our strategic design solution for Made Build’s brand mimics the strong, bold and recognisable structures that underpin their physical constructions as well as their professional endeavours. The name and subsequent logo was inspired by the mastery of structure and building, creating a united framework evoking a sense of balance, purpose and integrity. These values were thoughtfully applied throughout the developed letterhead, notepad, business cards, website and signage in combination with a sleek and neutral colour palette of tonal greys, black and white. The digital design outcome showcases Made Build’s premium folio of work with a focus on crisp photography, clean functionality and refined typography, allowing Daryl’s incredible work to truly speak for itself.

Project Innovation/Need

Principle Design was tasked with the opportunity, specifically in this sector, to create a brand that inspires and innovates the housing market along coastal Victoria. The strategic solution saw the brand seperate itself apart from competitors in the market by uniquely branding with notions of bold structure and elegance in mind.

Design Challenge

The difficulty in creating a brand for Made Build was straddling the balance between high crafted design to reflect the bespoke homes, and the rugged nature of the construction process. We were able to overcome this by forging a unique brand mark that referenced both the bespoke, coastal architecture and the bold and strong nature of the construction process. The brand language referenced the finished project of the homes and how they are viewed throughout the day. By taking inspiration from the shadow lines that the architectural structure showed, we were able to craft the brand mark of the business. The colour palette of the concrete that was used was also referenced all throughout the branding.


Made Build’s new identity and branding suite has helped solidify their standing in the luxury housing market, expand their exposure to clients and collaborators as well as articulate their commitment to high-quality, custom built coastal properties.

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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