Project Overview
Our team has worked closely with Grill’d, a popular Australian burger chain, over the past few years to refresh and optimise the business’s digital presence. Following a successful website redevelopment, the team engaged us to oversee the UI and UX of a new mobile app. Our project involvement spanned UX workshops, detailed user journeys, wires, prototypes, and a full UI design for both iOS and Android.
When designing the app, we strived for a level of consistency between it and the Grill’d website. However, we stayed mindful to design specifically for small screen size and to account for mobile users’ needs.
The end result is a crisp, functional app that allows users to quickly and easily browse menus, locate stores, and access location-specific offers, news, pricing, and more. The design aesthetic, while slightly modified, still emulates the same irreverent, illustrative style Grill’d is now known for.
Project Commissioner
Project Creator
Team
Antony Corrales
Ed Raine
Andrew Tesdorpf
Thoai Nguyen
Project Brief
Grill’d wanted to translate many of the experiences available on its website (such as online ordering and an interactive menu) over to the app, but have them designed in a way that felt more native to a mobile device. The team at Grill’d came to us for recommendations on how to create a fast, easy, and engaging navigation for app users.
Over time, Grill’d intends to introduce additional features and refinements, some of which are in production and others that are in the ideation stage. Without access to the intended full range of features, we worked proactively to design an environment that would easily accommodate new or expanded additions to the app experience.
Finally, Grill’d has plans to integrate promotions and other reward incentives (e.g., BOGO offers) within the app, making it imperative that the app be structured in a way that users can receive and redeem offers across the brand and specific to their local or favourite Grill’d franchise from their smartphones.
Project Need
After positive feedback from customers and staff alike on the new Grill’d website, the team engaged us to assist with the app because they knew it needed to carry over the same look, feel, and functionality as the other properties in its digital ecosystem. Further, because the app is a central fixture for future marketing efforts including digital offers and location-specific promotions, creating a seamless user experience was all the more information.
We executed on the brief by taking a considered approach to the app’s design and flow. A smart, intuitive navigation leads users through the app, supported by bold typefaces and high-res, colourful photography.
User Experience
Our user research revealed seven main uses for the Grill’d app:
1. Find a Grill’d location;
2. Review the menu and dietary information;
3. Place an order;
4. Access deals and discounts;
5. View Grill’d news (local and national);
6. Access restaurant information (location-specific offers, news, and Local
7. Matters programs);
8. Provide customer feedback.
Bearing these use cases in find, we anchored a toolbar to the bottom of the screen to allow users to navigate between the most common/accessed sections of the app.
Other features include:
Building out the ‘Find a Grill’d’ section in a way that allows users to route plan using Google Maps or their choice of native map app
Favouriting a Grill’d restaurant prompts a number of in-app changes. For example, pricing adjusts to reflect the chosen location; the home screen news feed recalibrates to feature local news alongside national news; and the order process is expedited through auto-populated data.
Prominently featuring deals and vouchers on the homepage and storing them in users’ app inbox.
Project Marketing
Because Grill’d has internal marketing capacity, our team was not engaged to market the app post-launch
Project Privacy
Standard privacy procedure was followed in accordance with best practice on all contact forms and other areas of the website/app where personally identifiable data was collected. In addition we ensure that no personal information is passed through Google Analytics (eg. email addresses). Regular penetration testing is conducted to ensure the site and server are secure. The website, hosting and infrastructure pass this testing with no significant issues identified.
Digital - Food & Drink
Food & drink - essential to us all. We all engage with sites and apps with a food or drink focus be that restaurant guides, cooking sites, purchasing produce or nutritional advice.
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