2018 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design


Project Overview

Halcyon is a boutique apartment & townhouse development in Brunswick East, an eclectic, vibrant and gentrified community about 5kms from Melbourne's CBD.

Project Commissioner

A & A Property Developers

Project Creator

Vive Group

Project Brief

Vive Group was briefed to create a lifestyle brand that focused on the 'Brunswick market' - a diverse market comprising of people from a range of demographics including artists, para-professionals, white collar professionals, first home buyers, downsizers and young families.

Project Innovation/Need

Rather than create another "luxury" or "exclusive" style brand, we identified an opportunity to develop a truly "down-to-earth" brand that authentically communicated to the target audience.

Design Challenge

A key challenge was creating a brand that appealed to the extremely diverse target market, and was authentic to the area and our client's vision for the project.


Halcyon was launched in early February 2018 and has achieved excellent levels of enquiries and sales despite a softening market for new apartments.

In addition, feedback about Halcyon's unique and strong brand identity has been extremely positive from all stakeholders.

This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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