[MEL18]

2018 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Key Dates

8 February 2018 - Standard Deadline
5 April 2018 - Late Deadline
10 May 2018 - Judging & Ratings
16 May 2018 - Rating Closes
17 May 2018 - Winners Announced
3 July 2018 - Awards Presentation

Category Listing - Advertising, Branding, Marketing

Marketing - Mobile Campaign


This category recognises campaigns that use elements such as competitions, promotions, games and messaging to engage customers via mobile applications.  

 

Advertising - Outdoor, Retail, POS


This award celebrates creative and innovative design for visual communication including traditional and digital signage intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Advertising - Print


This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Branded Experience


This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Sales Promotion


This award celebrates creative and innovative experience design for sales promotions intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Film, Video, Viral


This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values.  Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.  

 

Marketing - Event Experience


This award celebrates creative and innovative design for a business event. Consideration given to originality, creativity; theming;  audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message  

 

Marketing - Interactive Signage


This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.   

 

Best Of Categories

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