Image Credit : Greg Elms Photography
Project Overview
The Architects Registration Board of Victoria is a self-funding statutory authority, which has as its primary responsibilities, tends to the registration & approval of architects and protection to all architectural practice in Victoria. Principle Design was engaged to design a website that communicates the authority & professionalism of the organisation and to create a user-friendly experience that users find intuitive to navigate through.
Project Commissioner
Architects Registration Board Victoria
Project Creator
Team
Sash Fernando
Ruwani Fernando
Julian Brown
Emily Enrica
Nicki Hlavacek
Project Brief
Principle Design was given a brief to create a website that leverages upon the ARBV existing brand to promote confidence to the organisation and to build trust to the architects & the public. Functioning as a guide to the public, finding an architect and safeguarding architectural standards, the website also needs to maintain its highest privacy protection to all its members.
Project Need
Principle Design created a digital strategy with a strong focus on functionality that was bold and intuitive. The target of the ARBV digital strategy was to create information hierarchy above the fold, including a simplified functionality of organizing the high amounts of data, ensuring the usability of the menu.
The structure and strategy of the menu as a two-way menu system enabled a smoother experience in user journey. Colour and tone was implemented to create a strategic focal point to navigate the user through their digital experience. The branding tone of voice was art-directed through photography and a series of videos complimenting the ARBV story, defining the essence of the ARBV organization ensuring that the integrity of the brand is held true.
User Experience
The effects of a simplified navigation, structuring of information hierarchy and the ‘Search for an Architect’ bar as a prominent feature has improved user engagement.
With striking, textural architectural imagery, the creation of an introductory video to ARBV was paramount to providing an alternate way of communicating to users.
Feedback received across the ARBV board and architectural sector verify the outcome of a responsive and functional website, beyond expectation.
Project Marketing
With weekly and monthly unique engagements for registered architects, the newly designed website did not need to be marketed as a new product. Instead the stream lined approach was well received in feedback across the architectural sector.
Project Privacy
There was a conceited focus and effort to ensure that the database functioned as an intermediary between Architects, students of Architecture and the public and therefore privacy was paramount to keep secure.
Digital - Government Services
The provision of timely government services has been transformed as applications and sites are developed and implemented to either replace or complement previous methods. Be it the delivery of current and up to date critical information, compliance, community support and engagement, notification and registration or providing greater accessibility to government resources.
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