Project Overview
In a world where there isn't always enough time to make a meal from scratch, Dineamic offers a super easy, delicious, nutritious alternative. Dineamic gives you back a little of your precious time to do the things you enjoy.
Project Commissioner
Project Creator
Team
Grant Davidson - Design Director
Celina Laurilla - Designer
Matthew Forbes - Finished Artist
Amy Smith - Copywriting
Project Brief
The existing pack design delivered on healthy and nutritious but fell short in regards to deliciousness. The client the brief was to make the packs 'lickable'. The design also needed to work flexibly across 10 or more flavour variants.
Project Innovation/Need
Australians make a staggering 51.5 million visits to fast food outlets every month. The need for an easy, delicious and nutritious alternative was super strong!
Design Challenge
The challenge was to create food ingredient images that didn't look like something that was already in market. The kaleidoscope images provided a standout solution to this problem.
Effectiveness
The packs achieved the objective of having excellent appetite appeal–'lickability'—and have fantastic shelf standout.
Graphic Design - Three Dimensional
This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: clarity of communication and the matching information style to audience; the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and the relationship to the anatomy of the structural design.
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