Image Credit : Vive Group
Project Overview
Aquarevo is a revolutionary, new residential community located in Melbourne’s southeast, jointly developed by Villawood Properties and South East Water.
Project Commissioner
Project Creator
Team
Rachel De Luca - Senior Designer
Kimberley Marino – Designer
Sally E Male - Account Manager
Project Brief
Vive Group was commissioned to deliver a unique retail and POS experience for Australia's most advanced water sensitive community.
Project Innovation/Need
To showcase this new and innovative project, Vive Group created a 'Water & Energy Saving' journey. As part of this journey, we produced a large scale floor decal enabling prospective buyers the opportunity to ‘walk’ the project and discover the local amenities. In addition, we commissioned an interactive table with a touchscreen and print-on-demand facilities.
Vive Group also facilitated the installation of a fully operational rain-to-hot water system showcasing South East Water’s revolutionary new water technologies unique to Aquarevo.
Design Challenge
With a myriad of technical information that needed to be showcased and understood by prospective buyers, Vive Group was challenged to create a POS experience that is educational and informative without being overwhelming.
Effectiveness
The Aquarevo Sales & Discovery Centre was successfully launched in November 2016 and continues to play a key role in educating visitors about the initiatives being delivered throughout the project. It has been instrumental in driving community awareness and engagement of the future community’s key benefits.
The first release of Aquarevo sold out on launch day and demand has remained high with upcoming releases requiring interested buyers to register their interest for a ballot.
Advertising - Outdoor, Retail, POS
This award celebrates creative and innovative design for visual communication including traditional and digital signage intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
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