Project Overview
The concept of Due North embodies the idea behind getting your business on the right path, guided by your compass, to head straight and northward to reach growth, success, and profitability.
Project Commissioner
Project Creator
Team
Michael Tan - Creative Director
Eleena Tan - Strategy Director
Olivia Sugiharto - Graphic Designer
Jane Bunn - Senior Graphic Designer
Sarah Latremoille - Account Manager
Project Brief
BrandWorks was engaged by Ben Hirons for this corporate branding project to rename and rebrand his marketing and business growth agency. He was after a brand that felt as exciting and adventurous as him and his approach to business.
Project Innovation/Need
We created the N monogram of the brandmark as a modern take on the compass arrow, translating into the secondary system through tessellations, taking on a contemporary forest-like form.
The chosen imagery for the brand speaks to the process of planning and embarking on a journey together with a trusted, dedicated, and experienced partner to lead you in the right direction. Hues of forest green, soft blue skies, and natural beiges help complement this striking nature imagery.
Design Challenge
The client’s brief was clear in that he wanted to stray away from the typical, clichéd sales and marketing stock imagery look for his brand.
Effectiveness
Due North believes that running a business should be an enjoyable and adventurous journey. This simplistic yet unconventional brand identity speaks to just that, showing that Due North is exactly where businesses come to grow.
Graphic Design - Identity and Branding - Lifestyle
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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