Image Credit : Fab Ferrante
Project Overview
Hume Bank is a community-based financial institution with its roots in Albury, NSW. It needed a site that would maintain its position as a grassroots, community-focused organisation, while also positioning it as a professional and trustworthy alternative to the major banks.
Project Commissioner
Project Creator
Team
Account Director: Adam Griffith
Producer: Catherine Young
Designer: Christopher Deane
Frontend: Jack Cuthbert, Josh Moncrief, Anangga Dipa
Developer: Jessica Djauhari, Tony Duan
QA: Rakhee Patel
Devops: Harry Sibenaler, Andrew Radburnd
Project Brief
Hume Bank was founded in 1955 by a group of residents from Albury in regional NSW, Australia. Hume was looking for a website to deliver an exceptional user experience that would function consistently across all devices. The site needed to reflect Hume’s position as a trustworthy alternative to traditional financial institutions, without losing the sense of community and grassroots support upon which it was founded.
One of the key challenges of this site is that it had to cater to a number of very distinct audiences, including personal banking clients, business banking clients and the general community. Hume also needed a site that would offer ease of use for both the customer and internal site administrators.
Project Need
As a regionally focused financial institution, Hume Bank plays an important role in giving regional communities a viable alternative to the traditional banks. In order to continue to fulfill this role and remain competitive, Hume needed to bring its website up to the standards expected of a reputable financial institution in the current market.
User Experience
Hume Bank’s new site features a complete reconceptualisation of the old site’s design, structure and content. The focus of the new site is very much on how the user consumes financial services, rather than the bank’s internal structures and classifications. For example, a new product selector helps to funnel the user directly to the most relevant page by asking a number of simple questions about who they are and what they’re seeking.
The site is now responsive, with comparison tables that have been designed to function in a user-friendly way across a range of devices. From a content management perspective, the use of a centralised information table and macros throughout the site has streamlined the process of making changes to content such as rates and product information. Having a single repository for this information has not only resulted in significant time savings for Hume Bank, it has also eliminated the risk of inconsistencies across the site.
Content administration has also been simplified through a suite of widgets that enable Hume Bank to have much greater control and flexibility over content. For example, a calculator widget gives Hume the ability to drop a mortgage calculator onto a page without the need for any coding.
Project Marketing
As a banking website, it was imperative that customers anticipated the change so that it wasn't perceived as a potential phishing attack. Customers were extensively advised of the new site and its exciting new features a number of weeks in advance via the original website and direct messaging via Hume’s online banking interface.
Project Privacy
Hume Bank only asks for personal information relevant to its business relationship with a customer. It may collect information such as: identifying information (name, address, contact details etc); employment details; tax file number; reasons for applying for a product or service; consumer credit liability information; credit history; relevant court proceedings; and personal insolvency information. Further information regarding Hume Bank’s privacy policy can be found at www.humebank.com.au/about-hume/customer-resources/privacy-policy.
Digital - FinTech
Fintech is radically changing how we live as society and how we do business professionally. We're looking for great apps and sites that are disrupting sectors such as mobile payments, money transfers, loans, fundraising, financial management.
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