Toorak Park
Graphic Design - Publication
Toorak Park by Lend Lease was a new 466 home community in one of Melbourne’s most affluent and established suburbs, Armadale. Hoyne created a thoughtful campaign that elegantly communicated the true value of Toorak Park and how easily it fit into the fabric of Armadale. 
Toorak Park
Marketing - Branded Experience
Armadale, one of Melbourne’s most affluent and established suburbs was going to be home to a new community of 466 homes within its blue chip borders. Lend Lease secured the largest, and last, urban infill site in the suburb. Hoyne created the branding and overall campaign, communicating the true value of Toorak Park and how easily it fit into the fabric of Armadale.
Tullamore
Marketing - Branded Experience
From country estate to renowned golf course, Tullamore has played a significant role in Doncaster for over 160 years. Now being developed into a unique 800 home residential community by Mirvac, the 47-hectare project needed a strong identity that would reflect the significance and elegance that the new development will retain.
Tullamore
Graphic Design - Publication
Tullamore, Doncaster was being developed into a unique 800 home residential community by Mirvac. From country estate to renowned golf course, Tullamore has played a significant role in Doncaster for over 160 years and the development needed a strong identity. All branding reflected the significance and elegance of the site’s heritage.
Bailey
Graphic Design - Publication
Bailey is a new, highly specialised bed linen company from respected homeware retailer and stylist, Kirsten Bailey. Everything about the brand is perfectly curated; from the choice of textures, distinct style and design to the overall branding Hoyne crafted.
Premier Tower
Graphic Design - Publication
Premier Tower is a master planned precinct with a competitive point of difference in a market dominated by residential only towers. With retail, office space, hotel rooms and apartments, the whole precinct is designed as a self-sustaining development with stunning appeal. Designed by Elenberg Fraser, the distinctive curved architecture was visually different to anything on the Melbourne skyline, which captured international attention.
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