2015 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
growing demand for design

Davidson Rein Beer [DRAFT]

Gold Winner 

Project Overview

Rein Beer is a fun client Christmas Gift. Our team worked together to create the 6 different brews as well as the name, concept, packaging and even the bottling, labelling and delivery. A great end to end experience.


Davidson Branding


Grant Davidson
Nicole Roberts
Kevin Lam
Daniel Cheong
Alan Morrison
Michael Callan
Matt Forbes

Project Brief

The brief, quite simply, was to create a fun, creative and unique christmas gift to say thank you to our clients for their support throughout the year.
The scope was completely open allowing designers to be completely creative in terms of the concept and execution.

Project Innovation/Need

Our team actually brewed each of the 6 beer types and worked on the end to end process of bottling, labelling and packaging.

Design Challenge

There were three key challenges in delivering this project:
The key one being that Christmas is a time when our clients receive many gifts and well wishes from suppliers. So to stand out and get noticed - to create something unique was a real challenge.
Developing short-run, bespoke projects can have an incredibly high unit cost, so working within a modest budget, without any visual and quality compromise was a challenge.
It is also a time when printers and supplier are stretched so achieving short turn-around times on small runs and a small budget was a challenge indeed.


Positive feedback was overwhelming;
"That's the best Christmas gift I've ever received"
"Wow, I can't believe you guys actually created that from scratch"

This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to: 

  • clarity of communication and the matching information style to audience; 
  • the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; 
  • the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and 
  • the relationship to the anatomy of the structural design.

More Details