Project Overview
42" interactive screens which enhance the sales process, increase customer service, customer exposure and brand engagement with measurable results.
Project Commissioner
Project Creator
Team
Project Management: Paul Wilson & Teresa Ingrilli
Creative Director: Brad Smith
Designer: Georgia Cottrell
Front-End Development: Christian Klammer & Joseph Pitt
Back-End Development: Nick Marfleet, Alan Harper & Brent Chuang
Analytics: Kath Cashion & Romela De Leon
Project Brief
Bedshed understand the value digital can provide retail and are committed to a leading its implementation. Their goal was to enhance the shopping experience for the franchisee and customer. This meant saving time and printed resources while making shopping easier for customers trying to choose furniture and mattresses during busy selling periods.
Project Need
BlocksGlobal created an intelligent, touchscreen solution with motion-detection to personally respond to customers. It could display large images across a room, then instantly change its content to a personal invitation to engage.
The interactive touch screens provide shoppers with everything from product catalogues, a mattress assist and a virtual wishlist, enabling them to develop and email customised PDF brochures of their desired products.
Customers who want assistance can hit an assist me button. This activates a light at the sales desk determining where in the store the customer is.
The design allows franchisees to market to a local area, using multilingual marketing with brand control.
Since the interactive screens are web based, they're wrapped in complete analytics to track user-behavior enabling a better understanding of their customer.
Design Challenge
Bedshed wanted to deliver an even greater in-store experience, driving sales as well as learning more about its customers. Therefore the company started to look for a technology driven solution to reinforce their multichannel marketing communications strategy online in-store.
With a number of objectives for these interactive screens, the challenge was to create a intuitive and easy to use navigation for the customers and sales people. Understanding how we could achieve this involved user testing, tweaking, user testing, tweaking and even more user testing. The positive effect of this repeated process allowed us to simplify the list of features that these interactive screens required.
Sustainability
On screen marketing means less printed material in store. Content is easily updated across stores with a press of a button reducing traditional print turn-around to rubble!
Digital Experience - Signage Interactive
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.
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