2013 Melbourne Design Awards

Madame Flavour - Brand Campaign [DRAFT]


Project Overview

Madame Flavour is a tea unlike any other in the supermarket. With her beautiful loose leaf blends, lovingly created and wrapped in silky infuser pods - they are something beautiful to behold. The advertising needed to capture this beauty and bring it to life.

Project Commissioner

Madame Flavour

Project Creator

Nourish Brands


Corinne Noyes - Director

Maria Crews - Director
Creative Director - Melinda Coenen- Eyre
Writer - Emma Hill
Senior Designer - Susan Hardjono
Finished Artist - Dadvide La Rosa
Account Executive - Adriana Vacrica

Project Brief

'Let Beautiful Happen' and idea created from the insight that way to often women get caught up in the madness and business of life and forget to stop and enjoy the beautiful things around them.

For Madame Flavour the the beautiful is the unfurling of the tea leaves and inhaling their scent - a beauty that needed to be captured in the advertising. A little gift of beauty and some time out to yourself

Project Need

We have stayed away from the typical mass market approach to FMCG advertising. With a campaign that is crafted, beautiful and creates an emotional connection with consumers.

Design Challenge

The challenge was to capture the emotional essence of the brand and let women understand that we 'get' what they go through.


As Madame Flavour is small Australian based business, we needed to think differently about how we created the campaign to fit her budgets. This was achieved through building the team just for the project and hand creating all the components of the advertisement.

This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
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