[MA2013]

2013 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Tony Ferguson - Everybody iPhone app [DRAFT]

Website

Shop

Winner 

Project Overview

The Everybody app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

Project Commissioner

The Monkeys

Project Creator

Nomad

Winner 

Team

NOMAD
David McGowan: Managing Director
Giovanni Dienstmann: Software Developer
Jim Wild: Head of Technical Development
Kerstin Keimling: Senior Producer
Liam Holme: Account Executive
Lucy Minshall: Software Developer

THE MONKEYS
Group Content Director: Clare Jones
Senior Content Director: Jill Large
Content Manager: Alex Don
Head of Digital: Ben Cooper
Technical Director: Kynan Hughes
Engagement Planner: Nikki Stammers
Executive Producer: Alex Cerbelli
Digital Producer: Phil Webster
Experience Architect: Brent Tunney
Digital Head of Art: Kristian Saliba
Design: Chris Halaska
Executive Creative Director: Scott Nowell
Copywriter: Henry Kember
Art Director: Bradley Averill

Project Brief

The Tony Ferguson Weightloss Program is a flexible, 3 phase Program which offers the health benefits of a low GI diet while helping to change customers relationship with food. The program allows users to manage their health program with a range of meal options and health data management. Providing users with an accessible solution to interact with the program is a valuable opportunity.

Project Need

Working with The Monkeys, Nomad was engaged to develop the “Everybody” iPhone application a fun and rewarding way to lose weight. The app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

User Experience

Working with The Monkeys original design and framework, Nomad was engaged to develop the “Everybody” iPhone application, a fun and rewarding way to lose weight. The app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

Project Marketing

There was no marketing support for this app.




This category relates to applications that promote or provide a service around fitness.
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