[MA2013]

2013 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Westpac Ruby Connection [DRAFT]

 

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Project Overview

Westpac’s Ruby Connection provides the opportunity for women to learn from each other through online resources including articles, case studies, guidance, ideas and opportunities to network.

Westpac looked to enhance their existing online community with a responsive website that continues to allow their members to connect, share and inspire across multiple devices.

Project Commissioner

Westpac Ruby Connection

Project Creator

ArdentDigital

Team

Creative Director - Joe Smith
Senior Solutions Consultant - Nikolaj Hendel
Project Manager - Kate Taylor
Account Manager - Russ Plummer
Business Analyst - Jenny Hsu
Designer - Chen-Cing Lam
Front-end Developer - Mark Boere
Technical Lead - Daniel Ward
Technical Team Lead – Jessica Hart
Developer – Adam Wilcock
Developer – Karlo Medallo
Developer - Charly Riviere

Project Brief

With a member base of professional, influential women; Westpac required an enhanced website with rich functionality complemented by a sleek design reflecting member base and brand.

The importance of a complex digital offering which responds to multiple devices was fundamental in achieving the overall business objective; allowing members to communicate, share stories, network and promote topical issues.

Project Need

The site offers an interactive online community with the ability to read and share profiles. Key features include:

• Responsive design - compatible with all mobile devices
• User-friendly navigation and design
• Personalised content - profiles and communication lists based on areas of interest
• SEO optimised
• Integration with Social Media

User Experience

Key features delivering best-practice user experience include:

• Event management module - for users to create, market and promote events
• Flexible solution based on members influence
• Ecommerce functionality - secure payment gateway
• Email marketing - targeted with filters for areas of interest
• Moving functionality with the ability to reach out to members

Project Marketing

The key aim was to engage and inspire members; the new website delivered the following:

• Improved user experience through user friendly design
• Higher profile of the brand and topical issues
• Consistent brand image
• Targeted communication improving engagement with members
• Improved communication with members with the ability to target and tailor messages
• Full control over digital assets




This category recognises education themed apps across all education sectors.
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