Project Overview

TXT4Coffee is Australia's first free coffee ordering and payment app. Our aim to help customers get their coffee faster, collect their loyalty rewards automatically, and receive special deals from their favourite cafes. TXT4Coffee is not just limited to smart phones, you can use ANY mobile and even order online! With over 30,000 users, TXT4Coffee is the leading coffee ordering app in Australia due to our ‘app to app’ technology, advanced features and simply the convenience of ordering without having to wait.

Organisation

TXT4Coffee PTY LTD

Team

Daniel Filmer- Chief Executive Officer
Jarrod O'Connel- Chief Technology Officer
Bruno Roncolato- Senior Software Architect
Rhian MacCallum- Business Development Manager
Brooke Adams- Customer Relationship Manager
Lahiru Perera- Research and Development Manager

Project Brief

TXT4Coffee is so successful due to our easy to use technology, for both cafes and consumers.

How TXT4Coffee works-

1. The café will have a device with their shop app open.
2. The customer will download the app, top up their account and place their order.
3.With a click of a button the order will be accepted by the shop allocating a time for when the order will be ready,
4.Jump the queue and pick up order- perfect for when you are on the go.

One thing that separates us from other competitor ordering apps is our app to app technology. No need for TXT4Coffee cafes to have huge installations or over the top equipment, the cafes all they need is an Apple or Android product to run.

With over 500 cafes and 30,000 consumers it is clear to see why people love using TXT4Coffee.

Here are a few of our features-

• Inbuilt QR Codes and loyalty rewards
• VIP module
• Option to Pay in store or secure payment over the app
• Auto top up
• Customer profile including picture
• Portal for easy reconciliation
• Order later
• Options to share order on social media

TXT4Coffee is a product that can be adapted into any café, whether they are a franchise, boutique or a standalone coffee cart. We are able to bring value to all businesses within the coffee industry.

Project Need

Our biggest achievement has been creating a revenue platform without having to rely on taking merchant fees, set up fees and monthly fees from our cafes and customer. This platform is called Adsniper, a hyper-targeted local advertising platform for companies to promote their deals/ products to our consumers in an engaging manner. This not only benefits the café but also adds value to local businesses in that area to promote their products.

As previously mentioned, TXT4Coffee is app to app. This is the first app not having to rely on a PC or POS systems, making TXT4Coffee a much more affordable way to use a pre-ordering app.


We understand some cafes do not wish to use a pre-ordering platform which is why we have created a QR loyalty rewards module, allowing cafes to use the QR code for customers to redeem their free coffee. This allows cafes to grow a customer database to which they can send out specials and deals using our Customer Connect module. Customer Connect is a paid marketing module where cafes can send Push notifications, SMS and emails to their customers. Customer connect revolutionizes marketing for cafes as our technology can provide specific analytics to cafes so they know when their peak times are, what their top products are and who their top customers are. This means they can send out specific messages to specific customer groups.

User Experience

TXT4Coffee app has taken off! Our customer database is growing exponentially which shows the demand for this technology in cafes. We have seen a repetition where customers are now ordering everyday twice a day to get their coffee fix. This means the easy to use interface has made ordering coffee easier for the consumers.

To get the best feedback, we beta trialled TXT4Coffee in a one of the highest volume cafés in Brisbane City. If TXT4Coffee was going to work, it would need to work in this specific café. From this trial we were able to refine the app for both the shop and the customer to make sure they would both benefit in using the application.

We have designed TXT4Coffee to make as few steps as possible while placing an order. Giving the customer features of saving ‘favourite orders’ and ‘favourite cafes’ in the app, this makes the user experience far easier. With features like adding profile pictures for customers and cafes, the users have a sense of ownership of the app as they we have personalized each account.

Adsniper has brought a whole new level of experience to the app as customers are able to find and save destination deals, watch video’s, play games and find local deals in their area. Adsniper brings advertising to a whole new level as it is focused on relevant information for each TXT4Coffee user. This means the customers are receiving ads that relate to their information and profile.

Project Marketing

We pride ourselves on our customers and the interaction they have with our product. Our social media accounts- Facebook, Twitter and Instagram have become a place where customers can engage with new stores, fun posts and competition we run.

Our competitions for our customers and cafes include-

• Win free coffee for a year for you and a friend
• 100k Cups of Fame
• Photo comp to Win $500 cash or new iPad 2
• Marketing material
• Christmas party on us!
• Tee Shirt Competition

We have promotion days and weeks for when new cafes come on board with TXT4Coffee. These days are great because we are able to help build the TXT4Coffee customer database and engage with our existing customers on TXT4Coffee. It is a great way for the whole team to hit the streets and spread the word on TXT4Coffee.

Other ways we have promoted TXT4Coffee have been-

• Flash mob in the city
• Editorials with Bean Scene and Café Culture
• Press releases
• Sponsored Golden Bean Competition
• Featured in Apple App Store in the “New and Noteworthy”
• Dress up days

We value customer’s feedback, which has resulted in the growth of TXT4Coffee. We can learn from our customers and hear what TXT4Coffee can improve on, we allow the customers to take ownership of our app as they are the ones that keep us pushing ahead.