[LON18]

2018 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Evoko Pusco [DRAFT]

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Gold 

Project Overview

Evoko Pusco is a complete, all-in-one system made to improve public space communication. It is designed for both form and function, comprising an aesthetically pleasing hardware unit and an innovative display that can be used for the benefit of both visitors and employees.
The premise of Pusco is to be a physical representation of a company’s intranet, but to do so in a way that moves away from the staid tradition of monitors showing a slideshow. In that regard, Pusco is designed to command attention and be a feature of the office space. It is not just a screen up against the wall; with its customisable accent lighting, large but elegant frame and striking wooden legs, Pusco occupies the space and demands attention through its warmly familiar yet boldly modern design.
The viewing experience was also designed from the ground up to be instantly engaging and provide passers-by with all the information they need at a glance. This is achieved through pre-built themes and templates that allow managers to easily control and display the messaging they want to convey, whether that’s ‘externally’ to visitors in a public space or ‘internally’ to employees in a private one.

Organisation

Evoko

Project Brief

At Evoko, the number one priority is to create products that are so easy to use that anyone can use them without any training. It requires a clear vision of what you want to achieve, innovation, creativity and not least discipline and consistency. It is so easy to get lost by adding feature after feature. They might all sound like a good idea when you look at them individually, but very soon you’ll end up with a product that in theory can do “everything” but ends up being used for nothing because it is no longer instantly obvious for an employee how to use it.

When Evoko decided to create not only the housing, but also the hardware itself it knew that it had to take that same revolutionary approach. With this in mind, the design team was told to build Pusco as a drastic departure from traditional office digital signage in every aspect.

Physically, this meant that Pusco had to look like nothing else on the market and be a statement-making centrepiece. In terms of software, Pusco was set out to create a user experience where managers didn’t have to worry about complicated settings or configuration and instead focus on the exact content they want to display. Overall, Pusco was created to be the centre of attention in any space and perform equally well as a tool for greeting guests and a platform for keeping employees up to date.

Project Innovation/Need

The Pusco concept is unique because it provides the company with an easy and beautiful system to communicate with their employees and visitors. This is achieved by the following factors.

All-in-one product

With conventional communication systems on the market you need components and services from several companies to implement a complete system. However, the Pusco is different as it provides all the hardware and software needed.

Plug-and-play installation

Since all components are from the same company, Evoko has already made all necessary configurations and assemblies, making it possible to provide users with a quick and painless Plug-and-play installation.

Smart and Easy-to-use software

The development of completely new software made it possible rethink and reform the standard screen publishing process and instead create a very user-friendly system to manage your units and content. The predefined templates make it fast and easy to create content and with the responsibility sharing options you can easily involve everyone in this creative process, making unit viewing rates much higher.

Interacts with you

The Pusco software send you reminder mails when it is time to update the content. This will keep the flow of information fresh and interesting. When the content shown on the unit is updated the unit will communicate to you by using its LED lights and built in speakers.

Design Challenge

A major design challenge was the development of the software used to manage the Pusco units. Off-the-shelf solutions did not exist, so Evoko had to build its Pusco Manager platform from scratch. Starting with a clean slate gave the team the freedom to focus all its energy on the key ingredient for making this platform succeed – easy of use. The design team worked hard trying to keep things as simple as possible, realising it is much more difficult to remove functions rather than adding them. One such example where a feature would compromise the core vision for the project was Wi-Fi. Not enabling Wi-Fi usage was a conscious design choice to ensure an optimal experience for all users. The development process took longer than expected, but ultimately Evoko had created a totally new user-friendly platform where all employees can contribute to their communication within the company quickly and easily.

Another challenge was to give the hardware a unique look. Despite testing and evaluating many different designs proposals the design team felt that Pusco was quite similar to other products in this segment. It finally had a breakthrough when applying design cues collected from the world of furniture into our product. By simply tilting the product slightly back and using wooden material in the form of distinctive crafted legs the Pusco unit was given a new look and posture. In combination with the innovative LED lighting, the Pusco now stands out from the crowd.

Sustainability

A major design challenge was the development of the software used to manage the Pusco units. Off-the-shelf solutions did not exist, so Evoko had to build its Pusco Manager platform from scratch. Starting with a clean slate gave the team the freedom to focus its energy on the key ingredient for making this platform succeed – ease of use. The design team worked hard to keep things as simple as possible, realising it is much more difficult to remove functions rather than adding them. One such example where a feature would compromise the core vision for the project was Wi-Fi. Not enabling Wi-Fi usage was a conscious design choice to ensure an optimal experience for all users. The development process took longer than expected, but ultimately Evoko had created a totally new user-friendly platform where all employees can contribute to their communication within the company quickly and easily.

Another challenge was to give the hardware, the Pusco unit, a unique look. Despite testing and evaluating many different designs proposals the design team felt that Pusco was quite similar to other products in this segment. It finally had a breakthrough when applying design cues collected from the world of furniture into our product. By simply tilting the product slightly back and using wooden material in the form of distinctive crafted legs the Pusco unit was given a new look and posture. In combination with the innovative LED lighting, the Pusco now stands out from the crowd.




This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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