[LON16]

2016 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Experience VR at CDW [DRAFT]

 
Photo Credit : Sophie Mutevelian for CDW VR Space designed by UNStudio/ rendering by Moare studio

Website

Silver 

Project Overview

For 10 years now PROOFF has been an early-mover in the world of innovative spatial furniture design and we continue to push the boundaries with thought provoking views on the future of workspaces. This time we investigated a combination of the physical with innovative and disruptive VR technology.

Project Commissioner

PROOFF

Project Creator

UNStudio

Project Brief

With this specially designed VR experience, in collaboration with UNStudio, we wanted to apply this cutting edge technique to trigger alternative ways of thinking about the workspace, while simultaneously examining the potential it holds for architecture firms, interior designers, design & build companies and their clients.

Together we are researching the paradigm shift of the next generation of workers and the impact it will have on the design of the working environment and furniture concepts. UNStudio has developed a VR experience free of the constraints that regular design processes face, taking workspace design to the next level.

Project Innovation/Need

With the launch of PROOFF & UNStudio’s VR experience we applied cutting edge technique to trigger alternative ways of thinking about the workspace, while simultaneously examining the potential it holds for architecture firms, interior designers, design & build companies and their clients.

Integrating the many possibilities of VR ignites a pivotal change in the concept-to-creation process: from wowing the client with virtual walkthroughs to seeing the design from every angle. VR delivers a true sense of scale, making the designed space more tangible and ultimately simplifies the decision making process. In turn this will boost inspiring and highly functional workplaces.

Design Challenge

The design challenge for the furniture showcase was to create a way in which to exhibit a large amount of furniture pieces within a limited display space. As a solution, we explored the use of an immersive virtual environment to exhibit the furniture to visitors.




This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.
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