[GOV21]

Category Listing - Tag: Marketing

Best New Service or Application

This can be any new service or application from a new initiative or internal startup to an established department. We're not just after bells and whistles, but true innovation that exceeds expectations and fills a previously unmet need.  

 

Best Connected Device or IoT

From not so long ago being a concept only/prototype scenario, the connected device and Internet of Things revolution has taken the world by storm and today we have a whole host of devices and systems that give us more control over how we work, live and play.   

 

Best API

APIs are fast becoming the scaffolding of the digital world, connecting services and information. Your entry will be an outstanding API that provides new potential a better, faster or easier way to integrate and expand functionality. In short - the best in its league

  

 

Marketing - Mobile Campaign

This category recognises campaigns that use elements such as competitions, promotions, games and messaging to engage customers via mobile applications.  

 

Marketing - Outdoor, Retail, POS

This award celebrates creative and innovative design for visual communications and display including traditional and digital signage and three dimensional displays in outdoor, retail or point of sale contexts that inform and engage an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Print

This award celebrates creative and innovative design for visual communication intended to engage and inform an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Film, Video & Viral

This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values.  Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.  

 

Marketing - Interactive Signage

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.   

 

Marketing - Event Experience

This award celebrates creative and innovative event design. Consideration given to originality, creativity, theming, stakeholder engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message