[GOV21]

Category Listing - Advertising, Branding, Marketing

Marketing - Mobile Campaign

This category recognises campaigns that use elements such as competitions, promotions, games and messaging to engage customers via mobile applications.  

 

Marketing - Branded Experience

This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Outdoor, Retail, POS

This award celebrates creative and innovative design for visual communications and display including traditional and digital signage and three dimensional displays in outdoor, retail or point of sale contexts that inform and engage an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Print

This award celebrates creative and innovative design for visual communication intended to engage and inform an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Marketing - Sales Promotion

This award celebrates creative and innovative experience design for sales promotions intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Film, Video & Viral

This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values.  Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.  

 

Marketing - Interactive Signage

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.   

 

Marketing - Event Experience

This award celebrates creative and innovative event design. Consideration given to originality, creativity, theming, stakeholder engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message