2014 Australian Mobile & App Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage





Project Overview

We created a storybook app which doubles as a screening tool. This can be operated by any adult, without previous training. As a screening tool for children, the app is more accurate, faster to operate and far more engaging than any previous One Sight method. It can also be downloaded by any child care worker to operate a OneSight quality screening anywhere in Australia.

Project Commissioner


Project Creator

Saatchi & Saatchi


Name, Company, Position
Damon Stapleton, Saatchi & Saatchi, Executive Creative Director
Matt Gilmour, Saatchi & Saatchi, Creative Director
Jon Burden, Saatchi & Saatchi, Creative Director
Anna Warren, Saatchi & Saatchi, Producer
Jake Bruce, Saatchi & Saatchi, Senior Digital Designer
Catherine Harris, Saatchi & Saatchi, Group Business Director
Ross Jauncey, Saatchi & Saatchi, Senior Account Director
Luke Algar, Saatchi & Saatchi, Senior Account Manager
Kevin Waldron, Author/Illustrator
Melinda Spencer, Luxottica, Vice President Of Marketing
Meredith Jones, Luxottica, Opsm Brand Manager
Tara Mckenty, Saatchi & Saatchi, Art Director
Iain Nealie, Saatchi & Saatchi, Copywriter
Evan Davey, Two Bulls, Technical Director
Joey Egger, Two Bulls, Executive Producer
Alison Dale, Two Bulls, Producer
Tri Nguyen, Two Bulls, User Experience Designer & Lead Developer
Simon Collins, Two Bulls, Senior Software Engineer
Owen Davey, Two Bulls, Developer
Jarrod Moldrich, Two Bulls, Developer
Rosalie Osman, Two Bulls, Animator
Dan Meyers, Saatchi & Saatchi, Head Of Studio
Julian Cowling, Saatchi & Saatchi, Studio Manager
Mark Sterne, Saatchi & Saatchi, Retoucher
Llew Griffiths, Saatchi & Saatchi, TV Producer
Luke Banfield, TV Editor

Project Brief

OneSight is a charity which provides free screenings to remote indigenous communities, underprivileged school children and low socio-economic community members. All three groups require OneSight volunteers to frequently screen the vision of children. The current process requires volunteers to get trained on a series of complex screening tools and charts which are designed for adults. When applied to children, these mundane screenings often lead to disengagement and false results while also causing the charity's to spend its time training one-off volunteers.

Project Need

The screenings were developed in partnership with the Department of Optometry and Vision Sciences at the University of Melbourne, through a series of trials at One Sight Clinics in Mornington Island and inner city schools.
The app is a result of a collaborative result between Kevin (a leading children's author/illustrator), Two Bulls (app developers) the creative team at Saatchi&Saatchi and the children's specialists at the University of Melbourne.
The Penny the Pirate One Sight is set to become the standard children's eye screening tool and has allowed the charity to operate clinics faster and more accurately than ever before.

Due to overwhelming demand for One Sight screenings the app is also being offered to schools and community centres, outside of the charity's current operating capacity.

User Experience

The app requires no previous training in order to operate - Significantly reducing the volunteer training requirements.
It can be downloaded to any tablet device - Allowing it to travel anywhere in Australia without the support of a full crew of volunteers and screening gear.
It has state of the art screenings designed on the latest children's eye health research - No longer out dated screenings which were designed for adults. These screenings target the vision issues which are unique to children causing clinic accuracy to increase.
Creative execution saved time and increased engagement with kids being screened

Project Marketing

N/A distributed through the OneSight charity network

Project Privacy


This category relates to applications that provide or promote a medical service or information.
More Details