[AUSAPPS14]

2014 Australian Mobile & App Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

realcommercial.com.au mobile site and app [DRAFT]

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Finalist 

Project Overview

realcommercial.com.au’s iOS app and mobile site puts every property on Australia’s leading commercial property site in the hands of anyone with an Android or iOS device. Offering all the search functionality of realcommercial.com.au in a simple, user-friendly interface, our mobile site and iOS app save time and make it easier for individuals and businesses to buy, sell or lease commercial property. In an Australian first, our new iOS app also offers property industry news, analysis and guides as well as comprehensive listings. Visits to realcommercial.com.au via mobile devices now account for 44% of total visits to the site.

Organisation

REA Group

Team

Ben Ryan (Product); Denisse Aleman (BA/Iteration Manager), Emy Alegre (UX); Long Sun and Myles Abbott (iOS Devs); Stephen Moore (infrastructure); CP Lim, Alex Barnett, Yang Dong, Gao Liang, Yang Mei, Li Tongxin(Devs); Pratik Patil and Satya Avasarala (QA); Nicola Webber (Content), Stuart Quintal (Marketing)

Project Brief

Whether you’re looking for new premises for your business or you are a commercial property investor, you can’t go past realcommercial.com.au, Australia’s number one commercial property destination.
To complement its mobile site, realcommercial.com.au launched Australia’s first dedicated commercial property iPhone app in July 2012, with an update for iPad following in 2013.

Using the iOS app, investors, business owners, operators and their representatives can search for a property and swipe through results as easily as flicking through a magazine, with the ability to take a closer look at image galleries and video tours. Properties can be saved, synced across various devices and shared via an individual’s personal and professional networks, increasing business efficiency.

In 2014, realcommercial.com.au recognised the opportunity to enhance the iOS app and mobile site to deliver even more benefits to users and to enhance property advertising opportunities for commercial clients.

We wanted to go further than any other Australian commercial property app and now offer comprehensive property listings as well as integrated content with property industry news, advice and guides appealing to commercial property seekers, owners and investors.

Project Need

The latest version of our realcommercial iOS app was released on 24 June 2014.

It is the first Australian app to offer iOS users a single destination for Australian property industry news, analysis and guides, as well as comprehensive commercial property listings. This gives investors, business owners, operators and their representatives all the property information they need in one place, with an easy-to-navigate and visually appealing design.

This unique capability helps users learn the basics about commercial property – such as whether to buy or lease a property or how to negotiate a lease. Commercially-savvy users can stay up-to-date on market news and read expert analysis such as what is driving changes in the market and how asset classes are performing.

Our iOS app and mobile site have also been enhanced to better meet the needs of commercial agents and property owners, including featured properties which benefit from priority positioning in search results.

Features of our latest iOS app include:
• Find properties from your current location using in-built GPS
• View full page property details and photos
• Navigate between property listings with a single swipe
• Tap to email or phone an agent, or add to contacts
• Share property details via SMS, email, Twitter and Facebook
• View map and get directions
• Play property videos
• Download pdf brochures
• Sychronise saved property lists across devices or save to a personalised ‘mycommercial’ account

User Experience

realcommercial’s iOS app has recorded more than 90,000 downloads since launch and now receives approximately 98,000 visits a month. Use of the iOS app increased by 52% from July 2013 to June 2014.
Visits from mobile devices accounted for 44% of visits to realcommercial.com.au in June 2014 and use of realcommercial.com.au and its iOS app via mobile devices increased by 33% from July 2013 to June 2014.

The realcommercial.com.au iOS app consistently rates among the top 25 Free Business apps for iPhone and iPad in Apple iTunes store rankings. On 29 July 2014, our app ranked #19 for iPhone apps and #24 for iPad apps.

Project Marketing

The features and benefits of realcommercial.com.au’s mobile site and apps are actively promoted to commercial property agents via our sales force and online marketing centre.

Our iOS app is widely promoted to visitors to the realcommercial.com.au main site and mobile site and it is also promoted through media and advertising campaigns.

Project Privacy

We recognise the importance of protecting personal information. Maintaining consumer trust is critical to the personalisation of our services. We provide clear and concise collection statements and links to full privacy policy at each place where personal information is collected. We only use personal information in accordance with the consent granted to us via those collection statements. We do not collect sensitive information as defined under the Privacy Act 1988 (Cth). In collecting and handling personal information, we are bound by the Privacy Act, including the Australian Privacy Principles and applicable Privacy regulations.




This category recognises migration of an audience from a traditional media to a mobile platform.
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