2014 Australian Mobile & App Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Image Credit : (c) 2014 Blrt






Project Overview

Blrt gets everyone on the same page by letting you talk, point and draw over websites, images and documents. It’s a free, easy-to-use app that’s set to change the way you communicate with friends or colleagues when you can’t meet face to face.

What makes it so special? Blrt helps you express yourself verbally and visually, just as you would in person but without the need to be available at the same time or place. Unlike email, it captures everything, including important nuances like voice inflections.




Blrt founder Anurag Chakradhar leads a well rounded team of digital marketing professionals at Thinkun - an independent Sydney based digital innovations agency. Anurag conceptualised Blrt as a next generation communication tool and Thinkun has delivered an incredibly innovative product that's also beautiful and very usable.

The Blrt team is proud to play a part in delivering Australia's next big tech innovation.

Project Brief

Our brief (from the Blrt founder to the Blrt founder :-) was to create a way for people to communicate using mobile, tablet and computer devices where the following criteria were met:

- Communicate with people who are not at the same place as you
- Collaborate with others without being available at the same time
- Make yourself understood clearly with all the emotion that your voice delivers
- Be able to point at things as if you were in the same room as others
- Be able to draw over things, zoom in to show detail, flip pages of a document, all as you're talking about these actions
- Provide a video-like communication experience without the heavy bandwidth and storage requirements of video
- Maintain a record of conversations unlike phone calls
- Be entirely in the cloud, so that all conversations can be retrieved on any device

Essentially, create a communication tool that includes all the benefits of phone calls, emails and video conferences but removes the limitations of each of them - as seen in the table at www.blrt.com

Project Need

It takes too long to write descriptive emails and they’re often misinterpreted. Over the phone, you can’t show or point at things, and it’s hard to document discussions. A meeting needs everyone to be available at the same time and same place. Screen capture videos are bandwidth intensive and impractical.

Enter Blrt!

Blrts can be created from webpages, images or multi-page PDFs straight from the built-in browser, your photo gallery, camera, email or Dropbox.

Start talking, zooming and scribbling over the media. Every multi-touch gesture is captured in sync with your voice.

Your recipients will see and hear exactly what you recorded. Add anyone at anytime to see the entire conversation.

Pause, rewind and zoom in on received Blrts. When you’re ready, reply with your own audio visual feedback or just type a comment.

Blrt supports multi-page PDFs, making it easier than ever to feedback on documents, drawings, wireframes, websites and so much more.

Blrts can be 50 times smaller than videos making them so much more efficient than video conferences and screen-capture videos.

Blrts are saved to the cloud so you can access them on any device. Download Blrt for your iPhone, iPad and iPod Touch.

User Experience

Starting from one or more image, web page or multi-page PDF document, the user simply starts talking, pointing and drawing over the media. Every hand gesture is captured perfectly in sync with the spoken audio - such as drawing free form, straight lines, shapes or pointing and zooming or flipping pages. Internet connectivity is not required at the time of recording a Blrt. Blrt automatically syncs to the cloud when connectivity is available.

Recipients see a conversation starting with the original Blrt, played back exactly as it was recorded. The experience is video-like, but amazingly, Blrt uses kilobytes, not tens of megabytes that video requires. They can then reply with their own Blrt on the original media, talking and drawing over the websites, images or document pages with their comments.

A detailed 15-minute email can turn into a one minute Blrt. People don’t need to be available at the same time or be in one place, but can still collaborate like they’re sitting next to each other.

Available now on iPad, iPhone and iPod. Followed by Android, Windows and Mac.

Project Marketing

Blrt has a detailed marketing strategy and at its core lies our awareness and engagement plan. Our launch marketing strategy covers three phases within 6 months: soft launch with 200 users, nurture two industry verticals to attain 2000 users, and then kickstart growth to attain 10,000 users.

Here are some high level elements of Blrt marketing:

- Huge Total Addressable Market, but broken down into groups, verticals and charted on out rollout timeline to address one by one - e.g. 'Architect/engineer conversations in Sydney'.
- Virality built into the fabric of the software
- The social media strategy augments Blrt inbound marketing activities including LinkedIn campaigns, Facebook campaigns and an outbound email marketing campaign; by aligning social media content to the Blrt content pillars and foundational positioning, messaging and copy and product marketing assets such as imagery, icons and copy providing users with context and scenarios to drive awareness, adoption and advocacy of Blrt.

Project Privacy

Blrt uses SSL encryption for securing data received at the server. All payments are processed via third party processors such as iTunes and Stripe.

The minimum personal content required for sign up consists of name, email address and password.

All data stored in the cloud is encrypted.

A full copy of our Privacy Policy can be found at http://blrt.com/privacy/

This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps.  Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.

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