[MDA2012]

2012 Melbourne Design Awards

Winner 

Project Overview

Emporium is a new retail precinct in the heart of Melbourne's Bourke Street Mall. Home to luxury fashion brands and exciting food and beverage offers Emporium is set to be a standout retail destination for Melbourne shoppers.

Nomination Commissioner

Colonial First State Global Asset Management

Nomination Creator

R-Co. (Aust) Pty. Ltd.

Team

Richard Henderson, Laine Warwick, Nancy Butterworth

Project Brief

Create branded packaging to provide an engaging experience that introduces leasing and sales information to key stakeholders.

Project Innovation / Need

By creating a package reminiscent of luxury consumer goods packaging, R-Co were able to create a sophisticated brand statement at the early stages of engagement. The packaging design was both relevant to the offer and appealing to the audience.

Design Challenge

The main design challenge was engineering a cost effective form that could house multiple items in various formats, while retaining a premium feel. By utilising cardboard manufacturing techniques R-Co were able to achieve rigid construction, compact proportions and light weight to offer efficient postage.

Sustainability

Emporium branded materials were produced using FSC certified paper stocks.




This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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