[MDA2012]

2012 Melbourne Design Awards

 
Photo Credit : Photography supplied by endota

Winner 

Project Overview

endota spa, a leader in the Australian spa market, approached Square Circle Triangle to create a website that would be a fluid extension of the endota brand and establish a benchmark for endota’s marketing and e-commerce.

Nomination Commissioner

Endota Day Spa

Nomination Creator

Square Circle Triangle

Team

Creative Director: Brad Smith
Account Team: Kath Cashion, Paul Wilson
Digital Producer: Kath Cashion
Digital Designer: Melanie Yencken, Brad Smith and Nathan Davis
Technical Director: Nick Marfleet
Programmer: Nick Marfleet, Christian Klammer, Nathan Davis
Copywriter: Kel Langliers
Illustartion: Brad Smith and Melanie Yencken

Project Brief

Increase visibility, enhance customer experience, drive online sales, maximise marketing opportunities and design it as an extension of endota's day-spa experience! What a brief.
The endota day-spa website is managed through the web-marketing platform Blocks™, providing an integrated tool for website content management, email marketing, maximum SEO visibility and file management.



Project Innovation / Need

Considering endota’s vast franchise expansion from 55 spas in 2010 to potentially 120+ by end 2011, our task was to create a strategic and scalable website with a highly usable framework that would play a strong role in the future of endota’s brand among consumers and franchisees.

The new endota site marries brand, marketing, usability and technology — increasing visibility, driving online sales and enhancing customer experience. The website design is synchronised with endota’s brand palette and its outcome is a highly successful user interface that meets all of endota’s current and future requirements.

Design Challenge

We aimed to go beyond creating an appealing and usable website, we wanted to incorporate the endota ‘wellness’ mentality with beautiful, simple ideas for a unique approach.

Sustainability

Reducing labour, increased love.




This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.
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