Image Credit : (c) 2015 Lexel - www.lexel.co.uk
Project Overview
Synap is a mobile app and website which uses scientific insights into how the brain works, to enhance the way students and professionals learn. After gaining 50,000 users, the team ran a successful £200,000 crowdfunding campaign, allowing them to invest in creating a new user experience for their app.
Project Commissioner
Project Creator
Team
The Project team is made up of James Gupta and Omair Vaiyani (CEO and CTO of Synap, respectively), and key members from mobile development agency Lexel, including Jason Gaved (Managing Director of Lexel), Conor Carr (Project Manager) and Jano Amigo (Lead Developer).
Project Brief
The team recognised that they had stumbled across something with a great deal of potential, and applications in a whole range of industries. However, to achieve their ambition of Synap becoming a leading player in the personalised learning market, a more sophisticated app was needed, which is where Lexel stepped in.
Lexel and Synap’s team worked together to refine and upgrade the core features, whilst brand new ones incorporated extra elements of research from educational neuroscience to increase the effectiveness of the app. Students can write their own multiple choice quizzes and the App uses intelligent algorithms to monitor their progress. They can even share their quizzes with friends and other members of the Synap community. Another important feature is spaced repetition - which uses an algorithm based on neuroscience to remind you of the best time to revise.
Project Need
To help achieve their ambition, a more sophisticated App was needed, which is where Lexel stepped in. We refined and upgraded the core features, whilst brand new ones incorporated extra elements of research from educational neuroscience to increase the effectiveness of the App. Students can write their own multiple choice quizzes and the App uses intelligent algorithms to monitor their progress. They can even share their quizzes with friends and other members of the Synap community. Another important feature is spaced repetition - which uses an algorithm based on neuroscience to remind you the best time to learn.
The result is a successfully rebranded App with a new interface and enhanced user experience. The personalised dashboard allows users to identify weaker areas of their studies to focus on and makes it easier for people to study on the go, in bite-sized chunks. The Synap team are going from strength to strength, following a business plan that focused initially on growing the international B2C audience, before promoting the product in both the corporate and educational markets.
User Experience
User Experience is extremely important as one of the issues faced with the original application (MyCQs) was that it was relatively complicated for users, and the onboarding process did not make the value proposition immediately clear.
We felt a fun theme was required in order to engage with students.
We have put together a demonstration for users so they can see the application in action: http://synap.ac/demo
Project Marketing
The project has had a soft launch and will be available to the full audience in January 2016.
Project Privacy
Privacy is taken extremely seriously, all requests are encrypted.
EdTech
EdTech focuses on how education is changing through technology, changing the way we learn and process knowledge. What will stand out here is those that enhance the learning experience and make a lasting impression.
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