[MDA2012]

2012 Melbourne Design Awards

Project Overview

Lizard Island is an exclusive haven of unspoiled beauty positioned on The Great Barrier Reef. Created for those with champagne tastes on champagne budgets, the resort needed a brand identity that reflected its brand positioning.
Using water colour, we developed a brand symbol that described the island - a green oasis fringed with pristine white beaches and crystal clear water.

Nomination Commissioner

Delaware North Australia

Nomination Creator

Davidson Branding

Team

Alan Morrison, Design Director
Mike Canturi, Senior Designer
Matt Turner, Business Unit Director
Illustrators, Alan Morrison and Mike Canturi

Project Brief

Our brief was to develop an identity that reflected the brands positioning and its personality - beautiful, understated, elegant, natural and relaxed.

Project Need

Lizard Islands old identity was dated and didn’t reflect the brands positioning or personality.

Design Challenge

The design challenge was to develop a brand identity that had the flexibility to work across a broad range of communications from business cards to signage and advertising.

Sustainability

All Lizard Island collateral is printed on environmentally responsible paper.




This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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